In a prime example of the proliferation of social media platforms, Twitter users may now email tweets directly to those who don’t use the site.
Alongside the familiar ‘Reply’, ‘Retweet’, and ‘Favorite’ buttons, there is now a ‘More’ option giving keen Tweeters the ability to keep email contacts informed of the latest trends. The user can also add their own comments on the tweet.
Because links contained within the original tweet remain live when they hit the recipient’s email inbox, this could prove to be a valid marketing tool for small businesses who want to draw attention to positive or exciting messages from themselves or influential figures. However, initial reports suggest that the email mechanism used by Twitter results in a high percentage of failed delivery due to overzealous spam filters. This issue will need to be ironed out before the idea can really take off.
Here at I Say! Digital, we keep on top of the latest social media developments so that we can offer your business the best possible return on investment. Check out our social media management services for more info!
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