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Optimise Your Twitter Profile

First impressions count

Twitter can often be the first place where someone sees your brand online. Whether by a retweet, a hashtag or a search, if someone happens to come across your profile, you want it to be the best representation of your brand as possible. Have your logo and any other usable graphics you have associated with your brand on your Twitter profile.

Branding

It often pays off more to design yourself specific cover photo and background with your company colours, logo and any essential information you want to show off, as it were. Designing a cover photo for your profile using the specific dimensions and size guides will ensure that your image is positioned just how you want it. Remember that a profile image is 81 x 81 px, and a cover photo is 520 x 260 px. Unfortunately the Twitter background isn’t responsive, so how it is viewed will depend on the screen being looked at. Having something simple that represents your brand through a certain colour scheme or pattern will work well on all devices.

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Bio

Your bio is also a very important factor, especially when it comes down to whether or not someone decides to follow your account. If your profile appears in a list, then your bio is the main thing people will see, and will inevitably be how they judge you. Be brief, but not too vague. You only have 160 characters to describe exactly who you are, what you do and your style.

To fully take advantage of the bio, you should be aware that words you have written in there will also help you show up on the search engines. If there is a specific term, key word or phrase you want people to find you with, then your bio is a good place to include it. You can also make use of hashtags in your bio as this automatically enhances your search optimisation when someone uses the same hashtag to search with, but these aren’t essential to being found

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How do people find you on Twitter?

If someone has searched for your name on Twitter, you want to be the first one to come up.

Your account name, sometimes referred to as a ‘handle’, should be recognisable, easy to remember and relevant to your company. Seeing as you’re only allowed 15 characters, your company name might be too long to have as on your account. The best thing to do in this situation is to come up with a witty and or recognisable abbreviation of your name. Take, for instance, the account pictured below, instead of having @marchofthemermaids, @Mermaids_March is more condensed and still gets across the two main words of the organisation.

Who to Follow

Try not to follow too, too many accounts as this can come across rather desperate. Following more accounts than the amount that follow you is however, very normal and expected, especially for someone who’s just starting out on Twitter. Just keep it in moderation, (say a two to one ratio) and only follow relevant accounts to your cause. Follow people that are likely to interact with you as well, as Twitter can get rather boring if your Tweets just get lost in the over-crowded bustle of a famous account. The purpose of being on social media and creating a presence for your brand is to get seen- keep this in mind when posting and choosing who to follow.

Following local people and businesses as well as influential accounts to keep your feed useful, relevant and easy to communicate with.

Overall, whatever colours, logos and branding you do use and whatever you put in your bio – you should always have one thing at the front of your action plan and the top of your mind: your brand values and your social media objectives!

If you are aware of what you need to do to optimise your Twitter profile, you will understand that in order to manage it successfully, you need a routine. Many business owners just can’t find the time to do it themselves or can’t afford to hire an in-house marketer, which is why services such as our Social Media Management and SEO packages exist!

The 12 Tweets of Christmas

Christmas Tweet Tips for your Business

The big day is getting closer and your festive marketing campaigns should be well underway by now. When it comes to social media, twitter in particular, everything is temporary. People will often only scroll down two or three times to update on their news feeds, so by making sure you follow all our Top Tweet Tips for Christmas you can be sure to be seen.

 

1.Learn from the Ghost of Christmas past

 

Twitter analytics are a relatively new addition to the social platform, they can really help you understand what works for your account.

 

Check out last years analytics if possible, see what worked and what did not so you can be sure you are tweeting to your full potential, and not making the same mistakes again.

2. It’s not too late to offer discounts!

 

Competitions, discounts and promotions go down like a dream at this time of year. Contrary to what you may think it is not too late to offer your followers a festive treat. Even after Christmas, people are always going to appreciate your generosity.

 

Marketing a January Sales offer could work wonderfully in your favour, especially if you didn’t do one in time for Xmas. However much people are are pinching the pennies, they still can’t resist a bargain!

 

3. A time for giving

 

As we all know, Christmas is a time for kindness and generosity, so show your customers you care by supporting a cause or charity out at the busiest (and often toughest) time of the year. Customers will also notice your ethical standards and be more compelled towards your brand.

Having an affiliation with a charity can really help your marketing campaign in more way than one. Not only is it helping out people or things that are less fortunate, but it raises your presence, especially on social media.

 

3. Ask for RT’s

 

Retweets can be priceless to marketing, if retweeted by the ‘right’ person or brand, it can have a huge impact on your account.

By simply putting an “RT” at the start of your tweet, it implies to your followers that they should retweet your message. If you are marketing a holiday coupon, discount, giveaway or voucher, asking for an RT could help you reach that extra audience.

 

4. Use images

 

With Twitter’s new image feature, more and more images get shown with every tweet. If you search a hashtag, you will find a selection of the top/ latest images associated with that tag, which can work wonders for marketing.

 

Creating graphics and uploading images to your tweets will make them bigger! With more to look at, more gets noticed.

5. Don’t make it all about business

 

In order to really succeed with your social campaigns this Christmas, don’t try to shamelessly self-promote yourself too much. People are naturally feeling festive, so talk to them about things that matter to us all; for example, food and drink recipes are a great way to show your festive side, give your twitter account more of a persona and increase your retweets and post reach.

6. Customer Service is key

 

Christmas is an exciting time, but it can also be a very stressful time for some. Try to make it easier on your customers by replying promptly and professionally to any enquiries, questions, complaints or mentions.

 

If you get a negative or angry tweet from someone, the best you can do is be honest, professional and show your concern. Be as helpful as possible to everyone, ensuring that your brand maintains it’s nice persona and comes across as honest and helpful.

 

7. Schedule some posts for when you won’t be able to tweet.

 

We’re all busy and we all want to relax and enjoy Christmas with our loved ones, but still, your followers will inevitably checking their twitter accounts when they open their new smart phones, tablets or laptops this Xmas! Be sure to be the face wishing them a happy day!

 

You can schedule tweets to come out at times where you can’t find yourself at a computer. This is great news for businesses as you can still wish your followers a twinkly christmas and a prosperous New Year without even thinking about it on the day!

8. Utilise Holiday Hashtags!

 

Using hashtags in your tweets means that they are exposed to more people. By using popular Christmas-related tags, you can increase your reach with ease. Try things like : #StockingFillers #GiftIdeas #LastMinuteGifts to get your products and services noticed by more users.

So there you have it, 8 wonderful tips to help you win at Twitter this Christmas.

Keep these up alongside your normal Tweets and Interactions to give your pre (and post) Xmas campaign an extra boost.

Users Can Now Email Tweets Directly

In a prime example of the proliferation of social media platforms, Twitter users may now email tweets directly to those who don’t use the site.

social media management servicesAlongside the familiar ‘Reply’, ‘Retweet’, and ‘Favorite’ buttons, there is now a ‘More’ option giving keen Tweeters the ability to keep email contacts informed of the latest trends. The user can also add their own comments on the tweet.

Because links contained within the original tweet remain live when they hit the recipient’s email inbox, this could prove to be a valid marketing tool for small businesses who want to draw attention to positive or exciting messages from themselves or influential figures. However, initial reports suggest that the email mechanism used by Twitter results in a high percentage of failed delivery due to overzealous spam filters. This issue will need to be ironed out before the idea can really take off.

Here at I Say! Digital, we keep on top of the latest social media developments so that we can offer your business the best possible return on investment. Check out our social media management services for more info!

Radio 1 DJs Complain About New Twitter Interface

Twitter for BusinessChris Moyles and his Radio 1 breakfast show team have made their  thoughts about the new Twitter interface very clear across the airwaves to millions  of listeners. The team have complained about new tabs on their Twitter profiles, lack of highlighted mentions and a confusing Twitter activity tab. It’s not surprising that the Radio 1 team have plenty to say about the changes to Twitter, as their account @ChrisMoylesShow has nearly half a million followers and is used to regularly update fans.

Changes to the social websites that we use for business can be frustrating. Facebook regularly change their features and layouts making some information a lot harder to find and creating a lot of “social noise” that gets in the way of purposeful interactions. It can be a full time job trying to   keep up with all the changes.

If you would like help understanding the changes to Twitter for your business , or would like to start tapping in to the potential of social media to increase your sales, then get in contact with I Say! Digital today.

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