How We Use Social Media – Meeting The Team Part 2

Following on from the first entry, today we meet Aidah and I ask her about what she does at I Say! Digital and how she uses social media.

Hi Aidah, thanks for setting aside some time as I know you’re very busy. So, tell us what you do at I Say! Digital?

My position is that of SEO Executive and that can include a lot of different tasks. This includes wider, big picture things like developing and implementing SEO strategies or launching social media content, to smaller tasks which just have to be done and are essential, like keyword research, article writing and publishing, or client reporting.

And you enjoy it?

Absolutely! I spend a of time on different social platforms and I think it’s great that I can use my skills to help companies grow their business by acquiring more clients online.

What social networks do you use? Do you have a favourite?

Facebook, Twitter and Pinterest mainly. Facebook is probably my favourite; I use it mainly to keep in contact with my family and friends in France. I’ve never really thought about which one is my favourite too much but that tends to be the one I use most. I’m also on LinkedIn but really ought to check it more often than I do. Just today I received a message from an old university friend who works in Scotland now; he saw from my profile that I work here and suggested working on something together, so I’ve replied back so to see where it goes.

Your thoughts on Social Media in general?

I like everything about Social Media as it allows everybody to express themselves and connect with other people. For companies, like those we work with, it is the best to be closer to their clients, know what they’re thinking, and therefore provide them better services or products.
You can express your satisfaction or dissatisfaction directly with a company where everyone can see. For instance, you can connect with a favourite author, find out more about them or their influences, their future projects, what makes them tick etc.

How do you see social media changing in the future?

I think that social media has become so powerful that if your business is not active on these platforms there’s no way you can compete within your market; they’re probably on them anyway so you need to be active on them just to remain competitive or be seen. In the future, those who choose to not at least try Facebook or Twitter to see if it works for them will find it very difficult to remain in the game.

How We Use Social Media – Meeting the Team Part 1

Recently here in Peacehaven, we have undergone some changes; we have said goodbye to Cat (congrats on the wedding!) and are awaiting the arrival of our new intern and dog (two distinct members, I assure you). In this new series of blogs, I decided that, following this re-structuring, we would get to know each member of the office, looking at how they use social media in their day-to-day lives.

I thought I would begin by interviewing…. myself, so we could ease in to things slowly. So here we go; I promise not to sound too much like Jekyll and Hyde.


So Paul, what is your role at I Say! Digital?

I began an internship here in May, and have recently been offered a full-time position as a team co-ordinator. I perform quite a range of tasks from content writing which includes proof-reading, corresponding with contributors, managing social media accounts, some PPC, proposals, maintaining our own site, offering ideas to increase business and the odd bit of taking things to the recycling point. Pretty much anything that helps business chug along day-to-day. Going forward I’ll be a project manager on a few things too.

And what social media networks do you use?

Well Paul, I use the biggies like Facebook, Twitter and Google+; though with G+ it has taken me a while to get into and integrate into my routine. It was more when I began my internship here and started to follow those in the SEO and social media industry, that it became a worthwhile pursuit. I’m also a keen Redditor, because it collates everything that appeals to me in one site, and I like the idea of an internet democracy which votes on what is quality content.

Any that you stay away from?

I’ve never really used things like Foursquare because I didn’t have a smartphone until recently so it seemed a bit pointless to just sign in to being at home or work. I’ll probably start using that a bit more especially when going to conferences, like Brighton SEO, in the next few months. I’m not a huge Pinterest fan either as it all seems a bit disorganised and random to me, though I occasionally come across a really great image that becomes my screensaver.

What do you gain most from social media?

I’m a huge television geek, and watch loads of obscure shows from America. I like being able to stay up late when they’re broadcast over there, and see what people on Twitter are saying while a show like Breaking Bad or Community airs. Because I don’t really know anyone who watches the same shows as I do (everyone else has a social life), and don’t have the proverbial water-cooler around which to talk about them, I can bring the water-cooler to me, so to speak. I like the idea of getting instant reactions rather than wait the next day. It’s also really cool to see the variety of places that bands I like are in at that moment. It took me a while to get into the way Tweets were so fragmented and broken up but now it’s plain sailing.

Why did you choose social media to be a part of your career?

I never really considered it because, to be honest, it seemed too good a prospect to even consider a viable option. It was only through being an administrator for a music society at University, where we used social media to plan for events and get discussions going, that I gained my first experience outside of my personal leisure. I had a really terrible experience in my first grad job, which wasn’t media-related, and realised that doing something that you really get a sense of fulfillment and personal satisfaction out of  means so much more and so I looked into it. It’s been hard starting over and learning a lot of background that I didn’t previously in my degree, but it’s been completely worth it and I actually enjoy listening to podcasts about SEO and social media in my free time; on my commute, I can easily go through ten episodes of geeky chatter about relevant updates.

So you use social media during your day?

Pretty much from when I wake up to when I go to sleep, more so now I have my snazzy phone. I can keep in touch with what my friends are up to without sending a long message to each of them with the same questions. What is quite nice is a lot of the tools or sites I use at work are different to those I use in my free time, and with changes occurring every month in this industry, it’s a cat-and-mouse game of grabbing people’s attention. The best part is when you completely forget that not everyone is in tune with social media, especially in our line of work where many business owners don’t realise the potential in having an online presence. Walking clients through the fundamentals of our SEO services is enjoyable, but when you can see how passionate they are about their own business and you show them that they can express this in a way that can actually impact their bottom line, it’s fantastic. Often the perception is that a social media or SEO strategy will be additional work which is completely the wrong mind-frame.

“SEO-lympics”: Social Media in business during the Olympics

seo olympicsThis year, the Olympics will be on everybody’s lips and subsequently at their fingertips too as they tweet their thoughts and update their Facebook profile photos with photos of themselves at these events. Simply, these will dominate the trending topics as something always has to.

While everyone will be enjoying these events, hopefully in the sun, business must go on. In industries and companies of various sizes, work will trudge along in order to keep in touch with current customers, while aiming to reach new ones as well. To do this, it would make sense to take advantage of these current sport and cultural events and jump on the bandwagon to get some publicity. Just like television advertising is currently littered with brands calling themselves the “official shampoo of the Olympics” or the “official bathroom cleaner of the Olympics”, social media will be provide a great advertising platform, but eve more current as updates may be posted at a moment’s notice.

But why is this important? Last November, Google highlighted the importance of content that reflects the very latest news and events with its Freshness update, where SERPS will prioritise the most recently-updated content which is relevant to what is happening right now. It is widely known that Google loves fresh content anyway. Meanwhile Facebook is once again planning to update its Timeline look by testing an interface where your basic details are not listed underneath your profile photo but on top of your cover photo; people often complain that these changes are infuriating and unnecessary, however one must appreciate that Facebook is at least attempting to evolve and keep people on their toes before they get bored and leave.

So we understand the importance of being on the cutting edge. While we are brimming with huge happenings this summer, we always need something to talk about and distract us from work and boring conversations on our tiny screens. So how will social media compliment our summer 2012 experience? And how will businesses make the most of it? Here are a few suggestions.

As well as a platform for individuals to discuss and express their enjoyment, sadness, enthusiasm and disenchantment, businesses will be wise to interject on these conversations. First of all, brands which are purchasing advertising space will be exposed like no other with user-generated photos of their ads and logos being forwarded very, very frequently and not limited to the television coverage as it was a decade ago. Businesses will likely attempt to humanise their images by beginning discussions about a particular event that has nothing to do with their business dealings; there would be no direct attempt to sell a product or inform about their current state, but simply make people aware they exist and are interested in the same things as you. Additionally, with more eyes than ever on their social networks, there are more potential clients seeing a brand’s campaigns. The popular discounts they usually share to their followers via these means will possibly be seen by more people, and may in turn generate more revenue. This brings to mind one classic episode of The Simpsons, where Krusty Burger offers a free burger for every gold medal America wins; while businesses may not be as audacious (read: moronic) and do something similar, they may be wise to offer congratulations to winners as events occur to stay relevant and in tune with what will inevitably be trending at the time.

These are just a few off-the-top ideas and off course will not be relevant to all businesses; it does depend on their specialty or industry, and other factors like location, resources, income etc. A more detailed campaign, tailored to your objectives, like that which we offer at I Say! Digital, would need to be planned and executed with more precision and thought. As well as the events themselves, it will be very interesting to keep an eye on the role social media will play as well.

This will be likely be the first of several articles which tie into the Olympics so bookmark us or keep checking back in the near future for more, and of course share this article with those who may be interested.

The Business of Training Courses

Things are always busy here at I Say! Digital; between providing our current clients with the best service possible with all their concerns and queries regarding their campaigns, as well as dealing with new requests from businesses wishing to tweak, overhaul or completely introduce them to digital marketing strategies, it is a wonder that we get some time in for a tea break while looking of cute pictures of cats online.

However, we have added another string to our rather large bow, by partnering up with the Digital Marketing Mentor to bring to the South coast EXCLUSIVELY, a BTEC Qualification in Social Media for Business. It is assessed by Edexcel and is strong step in the right direction in creating opportunities for yourself in the industry of digital marketing. All information can be found on the training courses page of our site, found here.

Tumblr: The middle child in the social media family


Recently spending some time updating and refreshing some activity on our various Tumblr blogs, I began to think about Tumblr’s place in the social media community. It is no Facebook, the juggernaut with its own film; nor is it Twitter, the hot new kid on the block that has emerged in the last year, to update everyone what they’re eating or watching. Tumblr, because of its interface is not ideal for individuals to simply socialise on and interact with each other. Tumblr is however perfect for sharing small nuggets; the kind that brighten up an afternoon which is dragging, rather than being that site you have on in the background.

That is not to say that Tumblr cannot be addictive if you’re not careful. One reason for this, is that it is incredibly easy to navigate; maintaining several different blogs and creating and distributing content related to specific audiences (something it shares with Google+). Additionally, this content can vary from text, images, video etc. With customisable backgrounds, your Tumblr can really express you as a person in a way other social media sites cannot.

Tumblr’s other positive is that it collates large amounts of content submitted by many users, on one particular topic very well. It really feels like the most postmodern social network because it encourages the constant altering and touching up of material that already exists, and the facility to share it again through re-blogging. For instance, if I wanted to find a consistently-updated collection of GIFS of Emma Stone, Tumblr would be the best place to find it neatly organised through tags of keywords. By following particular people or accounts, this comes directly to you when you log in and check out your dashboard.

From the perspective of the user, Tumblr allows famous figures and celebrities to share a side of themselves which is not always on show to the public. Twitter is too brief, condensed and puts more emphasis on what is going on at that moment; Tumblr has less expectations puts on it, because compared to Twitter accounts which everyone has their eyes on, Tumblr goes unappreciated unless you are a HUGE fan of something or someone. For example, Mad Men actor Rich Sommer boasts of his secret love of games on his Tumblr blog; a niche interest for a smaller audience but yet he has a huge number of followers. Same with actor Donald Glover, who regularly shares content related to his music side-project Childish Gambino, or Joseph Gordon-Levitt and his collaborative production company, hitRECord.

Tumblr represents what Pinterest is tapping in to now more overtly. While it is a great place to find a lot on one topic, it has the feel of a fifteen-year-old’s bedroom wall or school locker: lots in one place, in your face but clear in its passion, like how said teenager may feel for a musician. Tumblr in that way allows the user to regress a bit.

Related Posts Plugin for WordPress, Blogger...