If your business isn’t yet on Twitter, or if you are but you’re not seeing any benefit, then you’re probably wondering what all the fuss is about. Twitter is in the news a lot because its users are constantly getting themselves into trouble or pushing the boundaries of socially (and legally) acceptable behaviour. How much use can a small business really get from the platform, and how should they go about their social media optimisation campaign?
I often write that Twitter is useful for PR because it’s a great equaliser, putting businesses and consumers on the same level and removing some of the barriers to communication that might traditionally be encountered. However, it’s also a profoundly useful marketing tool because it allows you to build trust and get your brand across to potential customers in a completely non-intrusive way. The key to this is the generation of targeted followers and knowledge of the way in which users like to interact.
Social Media Optimisation and Your Valuable Time
Twitter marketing isn’t magic – it’s as simple as convincing leads to ‘follow’ you, keeping them interested with relevant content, and dropping in the occasional promotional message. Your marketing efforts are not seen as intrusive or ‘spammy’ because your followers have a genuine interest in your business. The problem is that this takes time, both to learn the processes involved and to actually do the social media optimisation work itself. As any small business owner will know, time is in short supply. If you’re already working 50+ hours a week within your business, you’re unlikely to want to spend a further few on this. That’s where we come in.
We have access to specialist software, we have intimate knowledge of the platform (we’re all avid Tweeters in our own right), and most importantly, we have the time to dedicate to growing your customer base and effectively marketing your brand. Twitter can generate traffic and add to your bottom line when given the time investment that we can deliver for you.