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Facebook Extends Messenger to Non-Users

In an apparent attempt to corner yet more of the mobile market, Facebook has rolled out new functionality that will allow Android users to use its messaging service without signing up for an account.

social media managementThe Messenger Android app will now allow smartphone users to utilise the Facebook service by submitting a name and phone number. This move is thought to indicate a desire to snare those who have deleted their account, but who still have friends who are users, and will shortly be rolled out to the iPhone.

By relocating its messaging app into a more open market, the Californian giant is competing with widely-used services such as WhatsApp and Google Voice, and may hope to bolster its mobile credibility with a view to increasing the reach of its advertising. The development may have a beneficial effect on business, either through increased paid advertising potential or the wider spread of ‘viral’ material. If you want advice on how Facebook could help your business, or on any other type of social media optimisation, drop us a line and we’ll have a chat.

 

Social Media – Instagram Disables Twitter Functionality

According to Mashable.com, rumours abound that Instagram and Twitter are at each other’s throats over issues encountered by users who try to share images using the micro-blogging platform.

Social Media Management

Instagram, who were bought by Facebook for the princely sum of $1 billion earlier this year, reportedly disabled key functionality that allowed users to share their images via Twitter. This fueled speculation that a war was beginning between the two blue giants of the social media world, with Instagram’s new owners encouraging a break from a key competitor.

However, Instagram’s CEO appears to have put paid to the rumours, promising that the two platforms will “always be integrated“. Despite this public denial, keen observers will note that Twitter had earlier stung the photo-sharing site by denying it the ability to use its API. Regardless, it would appear that users can depend on stability for the time being.

The fact that these kind of conflicts crop up in this constantly-evolving field only lends further support to the argument that your business needs a team who are always up to date with industry developments. If you want to know how we can boost your social media presence, give us a call – I Say! Digital are the social media experts in Brighton.

 

Radio 1 DJs Complain About New Twitter Interface

Twitter for BusinessChris Moyles and his Radio 1 breakfast show team have made their  thoughts about the new Twitter interface very clear across the airwaves to millions  of listeners. The team have complained about new tabs on their Twitter profiles, lack of highlighted mentions and a confusing Twitter activity tab. It’s not surprising that the Radio 1 team have plenty to say about the changes to Twitter, as their account @ChrisMoylesShow has nearly half a million followers and is used to regularly update fans.

Changes to the social websites that we use for business can be frustrating. Facebook regularly change their features and layouts making some information a lot harder to find and creating a lot of “social noise” that gets in the way of purposeful interactions. It can be a full time job trying to   keep up with all the changes.

If you would like help understanding the changes to Twitter for your business , or would like to start tapping in to the potential of social media to increase your sales, then get in contact with I Say! Digital today.

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