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How to Give Your Business a Social Media Makeover

Making your page look it’s best

Before people go on to your business page and begin reading through your services, price lists or products, their first impressions are going to affect how they spend their time.

Most people respond to colour, shape and aesthetics before they engage with any bulk of text. A magazine article for instance, would need to hook it’s readers with an attractive design, heading and images before they begin to delve into the article. The same goes for your company’s website and social media pages.

First Impressions Count

If a potential customer first sees your brand on social media, then it’s important to give out the right impression. Your ‘social status’ can have a huge impact on your sales and reach of customers, just having an online presence can create many leads to your website.

You need to convey your brand, it’s ethos and your services within a limited amount of time and space. Once you have a strong following on your social platforms, you will be able to share more in depth information about your trade or service, but before this happens, you need to attract them in.

Social Media Graphics

Graphic design is a great way to showcase any special offers, essential information, awards or slogans in affiliation with your brand. The most notable places where graphic design should be used on your social platforms are your profile image and a cover/ header photo.

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It pays off to create a header image that is the correct size for what it is being used for, (Facebook, Twitter, Google+) rather than having a “one size fits all” mentality; doing this will only result in slightly distorted images or having bits cut off the edge. Making sure your cover photo feng shui is up to scratch with not only look better to you, but it comes across more professional to your customers.

Avoid having any text-heavy or overcrowded images on your profile as this will only confuse or overwhelm visitors- which of course is not your intention. Use your brand colours and try to keep all your current images in theme with each other to create a seamless, dedicated look.

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Regularly update your image to reflect your current branding, and use it to highlight any important dates, offers or products.

If you create social media graphics to share on your timeline (for example, a highlighted post on Facebook), keep the same rules in mind. Utilise the space and try to keep it in theme with your brand colours, website and logo.

As part of our social media management services, we can provide you with quality branding and complementary graphic design to be used on your site. Our in-house designer is on tap for creating engaging posts, creative header images and is fully equipped to give your brand a social makeover.

Why not pop us an email to discuss how we could help you get the most from your social media: hello@isaydigital.com

10 Steps to Social Media Success for Business

Over the years of working with small and business owners, there are some traits that I have noticed in businesses who successfully use social media and I wanted to share them here.

  1. It doesn’t matter what size you are – you must commit resources to creating content and engaging in social media on a weekly basis.  if you are the business owner and you don’t have time then make sure to collaborate with someone else who does.
  2. Plan for and generate regular content using blogs, Twitter, Facebook or other social platforms.  If you are not sure what to write, do some research online or talk to a professional.
  3. Not every platform will be right for you.  Depending on how much marketing time you have and whether you are a B2B or B2C business, you may not need Facebook, a blog AND Twitter (or whatever else). Try and work out where your customers are and what will drive business.
  4. Measure your activity – make sure you have some way of understanding how social media activity had an impact on business results.  Try things like tracking keywords on different platforms to see what people are naturally talking about.  You can also find out who the main influencers are on Twitter.  This could be done for free via Google analytics, NutshellMail.com, MarketMeSuite.com, Hootsuite.com, Klout.com, Peerindex.com or for a small fee via Sproutsocial.com, Viralheat.com, Trackur.com
  5. Set clear expectations for customers regarding frequency and types of social media interactions that the company is willing to provide.  E.g. if you say you are going to past a series of articles on something, make sure you follow through, or make a posting schedule that is on the same day of the week, every week.
  6. Leverage social media to position the company as a thought leader within its industry.  By writing blog posts or articles on your area of expertise, it shows people how you approach business and inspires confidence in your product or service.
  7. Provide clear calls-to-action and opportunities to generate leads and new customers using social media.  E.g. if you are running a competition or giving away an e-book, make it really clear what people have to do to participate.
  8. Don’t forget that you can use social media to drive participation in offline events.  Holding an event is a great way to meet people & get new customers.  Social media can help build anticipation and provide opportunities for follow up.
  9. Use information and data from social media to drive business strategy.  Make sure you listen to your customers’ comments – for example, if people are really liking a new product then maybe you can push it harder, or if people are not happy with your customer service, you can fix it quickly.
  10. Balance paid and organic search engine traffic. My own feeling is that you will get a much better long term gain by creating amazing content that gets shared online and builds a community around your brand.  ‘Paid for’ search leads like Google ads are good to get things started, but could be expensive over time if you are in a very competitive category.

So, there we have it – a quick round up of strategies for your business.  Each one of those topics is a blog post in itself – however it’s good to have an overview. See you next time!

Thank you to Tim Rabjohns for this Guest Post.

The Social Insider – freelance support for online marketing.

mob: +44 7958 958 162
e: tim@rabjohns.org
twitter: @timrabjohns
Link with me on Linked In 

 

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