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Optimise Your Twitter Profile

First impressions count

Twitter can often be the first place where someone sees your brand online. Whether by a retweet, a hashtag or a search, if someone happens to come across your profile, you want it to be the best representation of your brand as possible. Have your logo and any other usable graphics you have associated with your brand on your Twitter profile.

Branding

It often pays off more to design yourself specific cover photo and background with your company colours, logo and any essential information you want to show off, as it were. Designing a cover photo for your profile using the specific dimensions and size guides will ensure that your image is positioned just how you want it. Remember that a profile image is 81 x 81 px, and a cover photo is 520 x 260 px. Unfortunately the Twitter background isn’t responsive, so how it is viewed will depend on the screen being looked at. Having something simple that represents your brand through a certain colour scheme or pattern will work well on all devices.

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Bio

Your bio is also a very important factor, especially when it comes down to whether or not someone decides to follow your account. If your profile appears in a list, then your bio is the main thing people will see, and will inevitably be how they judge you. Be brief, but not too vague. You only have 160 characters to describe exactly who you are, what you do and your style.

To fully take advantage of the bio, you should be aware that words you have written in there will also help you show up on the search engines. If there is a specific term, key word or phrase you want people to find you with, then your bio is a good place to include it. You can also make use of hashtags in your bio as this automatically enhances your search optimisation when someone uses the same hashtag to search with, but these aren’t essential to being found

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How do people find you on Twitter?

If someone has searched for your name on Twitter, you want to be the first one to come up.

Your account name, sometimes referred to as a ‘handle’, should be recognisable, easy to remember and relevant to your company. Seeing as you’re only allowed 15 characters, your company name might be too long to have as on your account. The best thing to do in this situation is to come up with a witty and or recognisable abbreviation of your name. Take, for instance, the account pictured below, instead of having @marchofthemermaids, @Mermaids_March is more condensed and still gets across the two main words of the organisation.

Who to Follow

Try not to follow too, too many accounts as this can come across rather desperate. Following more accounts than the amount that follow you is however, very normal and expected, especially for someone who’s just starting out on Twitter. Just keep it in moderation, (say a two to one ratio) and only follow relevant accounts to your cause. Follow people that are likely to interact with you as well, as Twitter can get rather boring if your Tweets just get lost in the over-crowded bustle of a famous account. The purpose of being on social media and creating a presence for your brand is to get seen- keep this in mind when posting and choosing who to follow.

Following local people and businesses as well as influential accounts to keep your feed useful, relevant and easy to communicate with.

Overall, whatever colours, logos and branding you do use and whatever you put in your bio – you should always have one thing at the front of your action plan and the top of your mind: your brand values and your social media objectives!

If you are aware of what you need to do to optimise your Twitter profile, you will understand that in order to manage it successfully, you need a routine. Many business owners just can’t find the time to do it themselves or can’t afford to hire an in-house marketer, which is why services such as our Social Media Management and SEO packages exist!

New Year, New Digital Marketing Strategy

Has this Christmas has made you realise the potential of your eCommerce business?

 

With cyber monday, black friday and the likes, it is clear that 2013 has very much seen a rise of online shoppers. As we know, the options are a lot more varied for shoppers these days; with more tablets, iPads, smartphones and laptops, people now have many choices as to how, where and when they choose to shop.

 

2014- the year of eCommerce?

 

Whilst 2013 has seen a definite increase in the use of online shopping, 2014 is set to be even more tech-based when it comes to sales. This will mean that the competition between the quality and how user-friendly websites are is bound to rocket. The competition is already high for eCommerce businesses due to the sheer size of the competition; you’re not just competing with other shops on the High Street anymore, but with companies located on all corners of the globe.

 

Commerce

 

So what are you waiting for?

 

Whether you earned a successful profit from your online sales in 2013 or are reading this to learn how you could improve yours- there are always the same basic steps to keep in mind when managing your website.

 

SEO

 

The term SEO often scares a lot of people off as they assume it’s awfully technical and complicated, and far above their internet knowledge. Which it can be if you don’t know what you’re doing, but it doesn’t have to be!

 

Google is one of the most frequently used search tools in the world. It uses a range of techniques to assess your website, and depending on how it ranks means how far down it will show in the search menu. As long as your website is “Google-friendly” and uses a few basic SEO techniques such as regular updates, is user-friendly, responsive and uses specified keywords your website will get seen.

SEO

We offer a range of specified SEO marketing packages to help get your business to the top of the search engines. Give us a call any time to discuss what we can do help you.

 

Design

 

This is where the competition gets seriously hot. Innovative and modern web design can cost you a fortune and many would say it is worth the cost. Because there is so much choice out there, people really do have the option to pick and choose where they buy their products from. If your website doesn’t fulfil their (probably high) expectations then they can simply click the little arrow at the top of the screen and choose someone else.

To ensure they don’t, there are some things you should make sure your website does for them. If you already run an eCommerce business, then you will know the sorts things that your site needs to do. They are simple things that make a huge difference. Simply having it so the clickable links on your site highlight themselves when the mouse touches them will give your website a higher ranking.

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Another main tip from us is not to have too much or too little text. Google will pick up on all of this and judge you on it; if there is too little it is probable that there is a lack of information there, whereas nobody wants to be faced with a page full of block text. Just the right amount (300-500 words) seems to do the trick.

 

Social Media

 

The ‘power of social media’ has been big news for a few years now and things haven’t changed. There are so many platforms to share on that one can no longer guarantee the same effect as the other. Each type of business will tend to do better on one form of social media than another, purely because there are so many now. For example, one type of business might really thrive on Facebook but not get so much interaction on say, Linkedin.

 

Winning at social media can be easy if you have the time to put into it- and it is a full time job. Which is why many companies will tend to put their social media on the back-burner, although they are aware that being active on one or more social media accounts will benefit them and work in their favour. Not only will sharing on social media increase your general reach, (potentially thousands more people will see your brand via one post) it will help your SEO by giving you more backlinks to your website and regular updates as well as forming relationships and engaging with customers with ease.

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Our social media packages work with each business individually to assess the best marketing strategy for your brand.

 

Let’s make 2014 the year of successful eCommerce together!

The 12 Tweets of Christmas

Christmas Tweet Tips for your Business

The big day is getting closer and your festive marketing campaigns should be well underway by now. When it comes to social media, twitter in particular, everything is temporary. People will often only scroll down two or three times to update on their news feeds, so by making sure you follow all our Top Tweet Tips for Christmas you can be sure to be seen.

 

1.Learn from the Ghost of Christmas past

 

Twitter analytics are a relatively new addition to the social platform, they can really help you understand what works for your account.

 

Check out last years analytics if possible, see what worked and what did not so you can be sure you are tweeting to your full potential, and not making the same mistakes again.

2. It’s not too late to offer discounts!

 

Competitions, discounts and promotions go down like a dream at this time of year. Contrary to what you may think it is not too late to offer your followers a festive treat. Even after Christmas, people are always going to appreciate your generosity.

 

Marketing a January Sales offer could work wonderfully in your favour, especially if you didn’t do one in time for Xmas. However much people are are pinching the pennies, they still can’t resist a bargain!

 

3. A time for giving

 

As we all know, Christmas is a time for kindness and generosity, so show your customers you care by supporting a cause or charity out at the busiest (and often toughest) time of the year. Customers will also notice your ethical standards and be more compelled towards your brand.

Having an affiliation with a charity can really help your marketing campaign in more way than one. Not only is it helping out people or things that are less fortunate, but it raises your presence, especially on social media.

 

3. Ask for RT’s

 

Retweets can be priceless to marketing, if retweeted by the ‘right’ person or brand, it can have a huge impact on your account.

By simply putting an “RT” at the start of your tweet, it implies to your followers that they should retweet your message. If you are marketing a holiday coupon, discount, giveaway or voucher, asking for an RT could help you reach that extra audience.

 

4. Use images

 

With Twitter’s new image feature, more and more images get shown with every tweet. If you search a hashtag, you will find a selection of the top/ latest images associated with that tag, which can work wonders for marketing.

 

Creating graphics and uploading images to your tweets will make them bigger! With more to look at, more gets noticed.

5. Don’t make it all about business

 

In order to really succeed with your social campaigns this Christmas, don’t try to shamelessly self-promote yourself too much. People are naturally feeling festive, so talk to them about things that matter to us all; for example, food and drink recipes are a great way to show your festive side, give your twitter account more of a persona and increase your retweets and post reach.

6. Customer Service is key

 

Christmas is an exciting time, but it can also be a very stressful time for some. Try to make it easier on your customers by replying promptly and professionally to any enquiries, questions, complaints or mentions.

 

If you get a negative or angry tweet from someone, the best you can do is be honest, professional and show your concern. Be as helpful as possible to everyone, ensuring that your brand maintains it’s nice persona and comes across as honest and helpful.

 

7. Schedule some posts for when you won’t be able to tweet.

 

We’re all busy and we all want to relax and enjoy Christmas with our loved ones, but still, your followers will inevitably checking their twitter accounts when they open their new smart phones, tablets or laptops this Xmas! Be sure to be the face wishing them a happy day!

 

You can schedule tweets to come out at times where you can’t find yourself at a computer. This is great news for businesses as you can still wish your followers a twinkly christmas and a prosperous New Year without even thinking about it on the day!

8. Utilise Holiday Hashtags!

 

Using hashtags in your tweets means that they are exposed to more people. By using popular Christmas-related tags, you can increase your reach with ease. Try things like : #StockingFillers #GiftIdeas #LastMinuteGifts to get your products and services noticed by more users.

So there you have it, 8 wonderful tips to help you win at Twitter this Christmas.

Keep these up alongside your normal Tweets and Interactions to give your pre (and post) Xmas campaign an extra boost.

Guest Post: How To Use Guest Blogs In Your Marketing Campaigns

Marketing jobs have changed over the last couple of years. Content strategy is a key consideration for all websites, and marketers have had to hit the ground running and develop new skills to keep up with the ever-evolving world of SEO.

guest blogging
One way to improve your marketing campaigns is to enlist the help of a guest blogger. In fact, guest blogs have become a core part of many large organisations’ content marketing projects, and thousands of agencies now work with freelance writers that provide guest blogs in any given niche.

In this article, we’ll look at how guest blogging could help you in your job as a marketer, and how the risks of guest blogging can be avoided.

What is Guest Blogging?

Guest blogging is the process of supplying top quality content to other blogs on the web. In return for the content, that blog will post a link back to your website.
No marketing specialist would recommend using guest blogging as a standalone project; it has to be integrated with a wider marketing campaign, and it has to be used in an organic way – never forced, never contrived and never as part of a spammy link swap.

Benefits of Guest Blogging

Earning backlinks is great, but there are other benefits associated with guest blogging that will benefit your marketing campaign too. These could include:

  • Brand awareness across the web
  • New-found authority on a certain subject
  • Building trust between consumers and the brand
  • Associating the brand with quality information that nobody else can offer
  • Promoting good vibes about the campaign through contests, promotions and other complementary initiatives

As you can see, guest blogging isn’t just about links: it can benefit the brand on lots of levels. Being sensitive to a more holistic approach will serve you well in any marketing job.

Risks of Guest Blogging

Google will continue to crack down on any marketing tactic that it feels is spammy or unnatural. That should always be at the back of your mind when you develop a guest blogging strategy. While the vast majority of guest blogs are of a high standard, there’s still a tendency for some guest bloggers to supply poor content. Quality costs more, but don’t compromise: if you do, it will be a detriment to your marketing plan since it’ll eventually lead to a penalty.
There are a few golden rules that will help you rise above poor quality guest blogs:

  • Keep the quality high. Don’t give away any content that you wouldn’t publish yourself.
  • Invest. Don’t cut corners by employing sub-standard writers. Go for the best writer you can afford. Cheaper is not better in guest blogging.
  • Consider your audience. Is the guest blog going to reach the right people, attract shares and promote authority? If not, you’re not working with the right blog publishers.
  • Are you trying to hit a target or fulfil a quota? Don’t. If it’s not natural, ditch it and start again.

But despite the risks, don’t shy away from guest blogging. In its purest and most genuine form, it’s a valuable tool for marketers. It offers benefits to blogger and publisher, it builds important networks and it provides Google with quality information and original thought on a given topic (which is what it really wants).
By far the most important outcome is the feedback you get from your analytics package. Be sure to track and measure each guest blog you put out there; learn what works, replicate your best efforts and ditch any tactics that aren’t working.

Sam Wright is a writer working with Brand Republic, a website listing hundreds of marketing jobs.

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