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Google Zeitgeist 2011 is here

Google have compiled a list of the most searched for topics around the world and across each continent, and have named the list Zeitgeist – a German phrase thesocial media coaching literally translates to “Spirit of the Times”

The list shows that Rebecca Black is at the top of the list for the fastest rising global searcg query. This, for some, is pretty depressing. Apple get on the list 3 times with the iPhone 5, Steve Jobs and the iPad2. what can we learn from Google Zeitgeist 2011 ?? It doesn’t have to be good to get attention – it just has to be something that everyone is talking about.

For the UK, Ed Sheeran, Adele and the Royal Wedding were amongst the popular searches for the year. Before 2011, did anyone search for Ed Sheeran?

Globally Google+ was the second fastest rising search query, which just goes to show that whether we like to admit it or not, the whole world is obsessed with social media. If you havent yet explored Google+ and want to get in the know, contact us about our social media coaching and management services.

Google + Launches brand pages for businesses

Google + brand pagesUntil this week, Google + was restricted to personal use, being a true “social” network allowing users to share content with their friends on a personal level. As of Monday 7th November 2011, business are able to add their own Brand pages on Google + which will allow users to follow updates from the business much like Facebook fan pages.

Mashable experts claim that these pages will be more effective than facebook, because Google has over 60% share of the search market and no doubt will be paying high regard to it’s own social media service. A Google + brand page is another way to complement your business’s social media footprint, and should be utilised where possible.

To find out how I Say! Digital can help with your social media footprint, take a look at our Social Media Management Services.

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