Snoox, Google+ and How Social We Really Are

What is Snoox?

Today I read about Snoox; a new social network which allows you to view recommendations from your friends on things like films, books or places. It is very similar to a network like Letterboxd which does the same, but specifically for films. Snoox goes further than Letterboxd with what you can recommend,  but isn’t quite as focused on being a timeline or personal history.

Snoox allows you to follow others, whether you know them personally or not (nothing new there). Twitter took the Facebook status and amplified it into its own model. Similarly, Snoox adopts the ego-maniacal activity of  “liking” a film or TV show on Facebook to show that you’ve watched it and/or are cultured and/or hip. If it can remove the necessity for all those Netflix updates on Facebook courtesy of friends, providing a specific place to go to find out what people are listening to/watching etc., then all the better.

Would You Trust Your Friends?

Snoox and its facility to recommend provides the opportunity to users to write a mini-review in the same vein that Google+ Local invites users to rate local businesses. This got me thinking about how much I would trust my friends’ opinions. As someone who has a very diverse set of online friends in terms of socio-economic status, location and tastes, this would probably not help me find something I like. Taste isn’t based on these factors exclusively of course;  a good film is a good film, and transcends barriers. However, I definitely have those friends who I would consider as having “bad taste”. I like most of my friends for the people they are, and not what they watch. There are a handful of exceptions; those friends of friends who I can put up with because we have a TV show in common to save the conversation. Generally, though, I wouldn’t take the advice of a majority of my Facebook or Twitter friends about where to go to eat or which books to read, because there is a big gulf between what we respectively enjoy.

Google+ and The Question: ‘How Social Are We?’

Google and their outlook of ‘Search n’ Social’ seems to have this belief that we’re all a trendy bunch, with money to burn at the whim of seeing a friend post a five star rating for a bar; that we’ll jump straight online at a moment’s notice to find a restaurant at which to spend all this free time that we have falling out of our ears. This was parodied brilliantly when Google Glass was previewed earlier this year. That’s just not the reality for many of us, who are struggling to save money, like to stay indoors or just don’t live very interesting lives.

The social aspect of search seems more applicable to a wider segment of users (provided they are logged into a Google account) when it comes to essential services, like looking for a respectable plumber, than leisure. Indeed, this is one of the ways that we can help with managing social media for your business. ‘Social’ feels the wrong word for these services.  Those who do leave constructive business reviews, are very much appreciated and this can make a difference; but in terms of empowering users to shape Search, its utility is somewhat limited.



I/O 2012: Google+ Updates

While I’m not so intrigued by actual device developments, news coming out of I/O about changes to G+ piqued my interest. Though I have been making more of an effort, I am still well in the blue camp of Facebook, and have yet to jump feet first into the G+ camp whereby it becomes a daily ritual. I do intend to do so, but what has prevented this is a feeling that not enough of my friends are on it yet, and that it has (up till now) been missing some of the key aspects that make up Facebook.

G+ Events

But now this seems to have been rectified with the advent of G+ Events; a glaring absence from Google’s social network when compared to Facebook. Events basically does the same thing as its competitor, though invitations and pages can be personalised including videos from YouTube being added. This is a great idea e.g. for film-viewings where a trailer can be linked to or embedded. They will also be marked in your Google calender which is handy.

Party Mode

Party Mode takes enhance the experience further. For instance, how many of us have been waiting for ages for the person who brought the camera to last week’s party to upload photos? Yes, it can be a bit frustrating waiting to see how bad some of those photos are.

Now with Party Mode, photos and videos can be taken and uploaded to the Event page directly from a mobile device, as they are taken on the same day or night (probably a better idea early on in the evening when you can use your phone without mashing all the buttons). It also means that anyone on the fence about attending can see what kind of fun they’re missing. Along with a “thanks for attending” message after the event, the facility to upload while an event is in progress means everyone at that event can connect a bit more easily. Now, the girl you gazed at from the other end of the room can find you online and you can begin your epic love story easily. This brings a whole new sense of immediacy to the recording of good times with friends, and the removal of horrible photos can begin a lot more sooner.

G+ History

G+ are also looking at the fact that much in terms of user-uploaded content is bound up in users’ Facebook accounts because the latter has been around longer. Google are introducing G+ History, whereby statuses, posts and photos from the past on other social networks can be shared on G+ in users’ present feed. So get ready to reminisce with pals about old times, and expect some dodgy haircuts to show themselves again.


Google Zeitgeist 2011 is here

Google have compiled a list of the most searched for topics around the world and across each continent, and have named the list Zeitgeist – a German phrase thesocial media coaching literally translates to “Spirit of the Times”

The list shows that Rebecca Black is at the top of the list for the fastest rising global searcg query. This, for some, is pretty depressing. Apple get on the list 3 times with the iPhone 5, Steve Jobs and the iPad2. what can we learn from Google Zeitgeist 2011 ?? It doesn’t have to be good to get attention – it just has to be something that everyone is talking about.

For the UK, Ed Sheeran, Adele and the Royal Wedding were amongst the popular searches for the year. Before 2011, did anyone search for Ed Sheeran?

Globally Google+ was the second fastest rising search query, which just goes to show that whether we like to admit it or not, the whole world is obsessed with social media. If you havent yet explored Google+ and want to get in the know, contact us about our social media coaching and management services.

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