Facebook users can now “subscribe” to feeds of any Facebook profiles that have this feature enabled. This now means that you can use your Facebook account to follow the activity of other users without having to be friends with them. This is great for competitor research, journalism, finding content for your blog or following important figures in your industry.
The Facebook subscribe option has automatically become active on all UK Facebook accounts now. Users can decide who they want to allow to subscribe to their updates via their privacy settings. As a business, you should allow everyone to subscribe to your updates as this will help with brand awareness and your social media presence.