4 Useful Apps to Enhance Images for Social Media

Images are a key part of the success of Digital Marketing Campaigns. Internet users expect posts, websites and online advertising to be visual, quick and easy to understand and to look professional and polished. No one likes a rough, pixelated image or one that looks over saturated. The images you use on your website and marketing campaigns affect the overall impression customers have of your brand. Here are some useful apps that can be used quickly on a Smart Phone to make images look just that little bit more professional.

1. Instagram

No photography app checklist is ever complete without Instagram. And although this photo
enhancement tool does not have the tools needed to adjust or tweak the image, still, it has necessary features to turn out a rather boring image into an exciting work of art. If you are looking for an app that you can use to give your photos an instant flair before hitting share, then Instagram is right for you.

2. Photosynth

Microsoft’s Photosynth is one of the tech giant’s latest and so far, most popular contributions to the mobile world. Its most excellent feature is the panorama-capturing and sharing apps. And what’s even better is that Photosynth can capture a 360-degree image, whether you’re on the horizontal or vertical side. Thus, you can enjoy taking the entire scenery, no matter what point you’re in. This is something that other panoramic photography apps don’t have! Aside from its user-friendly feature, Photosynth also boasts of its blemish-free and flawless results to really wow you.

3. Adobe Photoshop Express

PhotoShop’s offering to mobile users, this well-known photo-editing tool has indeed reached out to the mobile users, enabling them to edit, crop, straighten and rotate images, anytime, anywhere and right in your mobile format! Although not as complete and as sophisticated compared to its desktop format, PhotoShop Express also boasts of exposure, saturation and contrast features that will surely transform any drab-looking image into perfect snapshots. It’s also FREE!

4. PicSay

PicSay is a powerful photo enhancement tool that lets you correct color, crop images, add text, whether you want it in word balloons or titles. You can also add special effects, as well as sticker-like graphics. The interface really works so well that it’s really not a hassle to edit photos using PicSay. Available for around $4, this Android app is worth the money since it really erases red-eye and apply more professional effects, including cross-processing and color splashes.

5. FXCamera

FXCamera is another versatile photo-editing tool that works well in almost any format. It boasts of state- of-the-art functions that will make your Android camera really worthwhile. It features a Fisheye setting, Polaroid and SymmetriCam, which lets you show off an upside -down version of your image, right next to the original.

If you’d like advice on the right types of images to use for your social media campaigns, website or banner advertising, I Say! Digital can advise you.

About the authorMarilyn Moreno is a caterer and writer. As a writer, she greatly understands the importance of incorporating visually appealing photos to the articles she wrote. She recommends that you use the following apps to enhance photos. She also writes tips on how to effectively manage catering businesses through the aid of a comprehensive software for catering.

Exciting work with The Princes Trust : April

As part of my desire to help within the local community, I pay a visit to The Princes Trust Enterprise course each month to give and inspirational talk about how I started I Say! from home, and to carry out some training on social media for small businesses. Each month I see a fantastic new group of budding entrepreneurs that really reminds me of how passionate I feel about helping sole traders and small businesses to suceed in their marketing.

Yesterday I met a really diverse group, including a magician, a window cleaner, a guitar teacher and some fashionistas to name a few! Each time I deliver the course, which I do very informally, I always find the conversation steers in a different way depending on the delegates level of experience using Facebook and Twitter, Blogging and using Pinterest, and of course based on their business ideas.

This month we talked a lot about using Twitter for start ups, and many of the group also wanted to know the best platform to start a new blog or completly new website on. Of course we talked about WordPress which I strongly recommended to all our clients for its simplicity and very many useful plug-ins. I then realised that I could fill a whole hour on the benefits of WordPress alone. I would love to spend a whole day with the group discussing their online marketing ideas as they are always so enthusiatic about learning, and have such great ideas for their websites and blogs.

We touched on SEO a little, and as usual many of the group were surprised to hear that new websites don’t just magically appear in the search results. I did however furnish them with a few tips to get started on their own SEO for free in their spare time, as well as some top tips for Tweeting. And naturally I have asked for all of the groups’ Twitter addresses so that I can add them to my next #FF! (Follow Friday) I also encourage everyone to read our blog here for continuing tips on using social media for business and SEO>

I also always try to stay in touch with the members of the group that want to, because it’s great to see how they develop their ideas over time.







SEO and Learning the Basics

It’s difficult to know what to say to people when you’re trying to explain the actual process and meaning behind that magic three letter acronym, SEO. I got into this conversation today with someone who happened to be a social worker and I was trying to best explain what it means. “Search engine optimisation” was my answer to, “what on earth is SEO?”. When I gave him the answer he looked visibly overwhelmed.

Don’t be. If you like infographics then you’re going to love the SEO and marketing resources we’ve been curating at Pinterest, and scrolling through the variety of easy to understand visuals is probably an easier way to show a ‘newbie’ the nuts ‘n’ bolts of how the whole thing works.

How to learn SEO

 One of the most informative of the infographics we’ve collected on this subject for a while (and we’ve seen a few!) was put together by marketing agency Koozai, who gathered a veritable who’s who of SEO and search engine marketing superstars for their personal input. People like Danny Sullivan, Google’s Matt Cutts and Joost de Valk from Yoast (the people behind the definitive WordPress SEO plugin).

The links and information on this single infographic are worth their weight in gold and will go some way to turning the lights on the subject if you feel you’re in the dark and baffled by the terminology and relative ‘geek-speak’ usually spoken of in hush tones. Pagerank, SERPS, Panda updates and the like!

Brighton SEO (where we’ll be in a few days!) get a mention in the round up of SEO conferences too, nice to see our local area getting a shout out and we hope to meet up with a bunch of new faces and contacts whilst we’re there.

Domain Name Tips For New Brands

ISayDigital domain name tips

It may not be something you would be thinking of when naming your new brand but a useful tip if you have yet to decide, is to search Google for instances of your proposed brand. If it’s unique and available then the next stage is to check whether the .com and domain reg is available.

Don’t take it for granted that because Google didn’t find it, that it’s available, many people (like us!) buy domains on a whim after coming up with an idea and either sit on the name or ‘speculate’ (ie: hold on to the name for a while in the hope that it becomes valuable).

Make no mistake, having your own domain name is an essential part of your online branding and with a .com costing around £10 a year, you really have no excuse for not owning one!Owning your own domain name and having your own website adds value to your brand and is also added security for your data (because you own it, not someone else).

It’s also important to choose a keyword rich domain name, to help your search to rise to the top of the search results naturally. If you need help choosing a great domain name and getting it registered, it’s all part of our service.

One crucial bit of advice, keep your hands on control of your domain name at all times. Do not give administrative powers or ownership to a third party. Many a sad story has been told about somebody losing their domain name usually by forgetting to renew (put it on auto!) but also by giving admin powers to some fly-by-night webhost, web designer or angry ex-manager. If someone other than you can get access to your domain DNS you could be asking for trouble, so keep those logins safe!