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Website ‘Dead Ends’ Causing Sales Losses

According to a report from Mashable.com, approximately three quarters of online shoppers have abandoned the purchasing process after becoming frustrated with website design, costing the retailers concerned significant amounts of revenue.
As well as complaining that assistance services on e-commerce sites tend to be FAQ-type answers that lead the user round in circles, consumers revealed a marked preference for sites with fast and effective customer service provision. 75% said that they would prefer a site which offered ‘one-click’ customer service assistance over a competitor which did not.

In a world where it is easier than ever before to find and purchase specific consumer goods, it is essential that e-commerce sites provide a user experience that is swift and efficient. As this survey shows, speed of service can be the deciding factor in a potential customer’s decision-making process. If you want to streamline your site’s purchasing and customer-service processes, give us a call – we are able to provide expert website design services together with a personal service thanks to our micro-business setup.

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