While Facebook and Twitter remain the staples of any business’s social media strategy, the key to using these platforms is being progressive, staying ahead of the curve and predicting what your target audience will be interested in and using a year to two years from now. In the social media world, it’s always best to be in on something early from the ground up. to get the most benefit and already be established on that platform before everyone jumps on the bandwagon. Additionally, if you are in touch with what is around the corner, people will perceive your brand to be forward-thinking and relevant.
Pinterest is the fastest growing social network at the moment, with massive gains in members each and every month. In fact, only Facebook beats it in terms of how long people stay on it at any given time browsing; that equals a huge opportunity for businesses to target potential customers while they are browsing for these extended periods of time. Particularly for businesses who are marketing towards a strongly-female demographic, our management of your Pinterest account is a hugely beneficial asset waiting to exploited.
Very simply, Pinterest works by users pinning to the top images that they find pleasing, attractive, pretty, beautiful etc. These can be anything (nothing naughty!) including picturesque scenes, inventive interior designs, stunningly-beautiful celebrities, the newest fashion etc. You can choose to follow boards which are specific to a theme, or all boards by a user, while also viewing what is most popular at that time. The power of image is that it can immediately stir a reaction in you, so as far as grabbing attention, this platform is hugely effective in enticing interaction through comments and sharing through “re-pinning”.
Like any social network, a main driving force for businesses to use Pinterest is to interact with their target audience, understand what they are talking about and use this to discover new ways to speak to them in a way that will be appealing and attention-grabbing. It’s also a brilliant way for your audience to understand you as a personable, approachable company with a real personality, whose service and way they conduct business matches that.
At I Say! Digital, we have utilised Pinterest to promote clients among their target audience to great success. Emphasising the visual elements which are most engaging we have helped these clients integrate themselves into the community, and create consistent interaction between business and customer, which have allowed for smooth conversions. With you, we will carefully discuss the most effective implementation of this growing social media platform with an already-established membership, to suit your business model.
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