Search engines like Google are an essential resource that we use daily, even hourly, without giving a second thought. These can very trivial searches like, ‘How old is Mark Ruffalo’ or ‘Kenyan political history’; but often we are looking for something very specific, like a service or product and are ready to part with our cash there and then.
Pay Per Click (PPC) campaigns are an essential asset to any company wanting front page results to bring in sales. You can have the greatest product in the world which everyone wants, but if people can’t find you, they’ll go elsewhere. While your current customers who already know you will search for you by name to find you online, every business has to expand and prospective customers will likely type in something along the lines of ‘printers Brighton’ or ‘dog grooming Oxford’.
The other benefit of PPC for business is that, depending on the route you go about, you will only be charged each time your advert is clicked on or viewed. So you can easily monitor how much you spend depending on your budget, working out the best way to get a ROI if your product costs so much and an advert costs you so much. If one ad words group is working better than another, you can adapt the campaign to focus attention there instead.
Through careful keyword research and optimising of your campaigns, we at I Say! Digital can work with you to find the best ways to connect with your marketplace so you pop up to say ‘Hello, we can help’ when they’re in need.
To help you get started and uncover new potential sales, we’re offering a complimentary £50 Google Adwords voucher. We will set up your campaign , maintain it weekly and adapt it as required (tweaking keywords or locations, length of campaigns, budget etc) from just £100 a month.
However, if you want to fully rejuvenate your online presence sign up a 3 month PPC campaign with us and you’ll receive 1 month free. Click through to find out how to contact us here.
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