Put simply, social media puts your business in touch with the world. With nearly every home in the UK now having access to the internet in some form, and 600 million users visiting Facebook every month, the potential to raise brand awareness through sites like Facebook is huge. Recent updates to Google algorithms also mean that social media signals have a direct impact on your overall search engine ranking positions. Find out how social media affects SEO on our other page.
More importantly, social platforms like Facebook and Twitter allow your customers to interact with your brand and instantly comment and share your products, news, special offers and recommendations amongst their friends. If your products and services are appealing, fans and followers of your brand pages will “Like” “Share” “retweet” and “re-pin” helping your news to travel further than just your direct email database or registered website users.
Social media is a lot quicker and more exciting to use than traditional websites. It’s a platform in which to be creative and draw attention to your brand.
Some of the benefits of using social media include:
- The ability to create adverts targeted at specific users
- The ability to take advantage of current news trends
- The ability to share pictures, videos and music easily
- The ability to broadcast news, special offers and competitions
There are so many “Social platforms” to choose from, which should I focus my resources on?
We recommend using Facebook, Twitter, and a blogging platform as a minimum, and strongly advise taking advantage of the other free sites LinkedIn, Google+ , Pinterest, YouTube and Flickr. There are over 300 social platforms available and it can be easy to get distracted. Focus your time and money on the ones which work best for your business. If you’re not sure which social media platforms will work well with your brand, our Social Media MOT will identify missed opportunities and wasted resources to streamline your social stature.