Sadly, many clients who come to us on a recommendation have done so because they have discussed with their colleagues or friends the fact that they have struggled to bring in any sales from their website. Despite spending hundreds, sometimes thousands of pounds on “SEO” , the clients have not seen any increase in traffic or return on their investment.
As an agency that offers SEO as part of our services, it is frustrating for us to learn about small business owners who have been affected by companies that take a large amount fo money to provide an elusive service that can’t be interpreted by someone who isn’t in the know. Not only is it sad for us to learn about the financial loss for clients, but it’s also damaging to our industry.
We not only know this from hearing these sort of case studies from our peers and clients, but we’ve experienced them first hand too. As part of our research and development and I Say! Digital, we have sourced SEO from a variety of providers, from $1 per hour to £800 per day and have seen good and bad service at every end of the scale.
Sometimes the first question a prospective client will ask is “You’re not going to rip me off are you” or “How will you measure the success” – this is because they have been hurt by SEO in the past and have paid for their mistakes.
Honesty and transparency is at the heart of our business. Here at I Say! Digital not only do we pride ourselves on our comprehensive reports that show everything we have done, why we have done it and how it has worked, but we also understand that Digital Marketing is new to many people and when this is the case, we take time to teach our clients about our methods and why we work that way.
We also know how important every single penny of your marketing budget is. We won’t waste it, take it as profit on extortionate hourly rates or spend it all on irrelevant advertising. For each client that we work with, we take time to get to know you, your business and your goals to make sure the marketing work that we carry out on your behalf is an extension of your current business practice rather than just an add on service.
If you have been hurt by SEO in the past, talk to us about your concerns and we’ll let you know why we’re different.