Recently here in Peacehaven, we have undergone some changes; we have said goodbye to Cat (congrats on the wedding!) and are awaiting the arrival of our new intern and dog (two distinct members, I assure you). In this new series of blogs, I decided that, following this re-structuring, we would get to know each member of the office, looking at how they use social media in their day-to-day lives.
I thought I would begin by interviewing…. myself, so we could ease in to things slowly. So here we go; I promise not to sound too much like Jekyll and Hyde.
So Paul, what is your role at I Say! Digital?
I began an internship here in May, and have recently been offered a full-time position as a team co-ordinator. I perform quite a range of tasks from content writing which includes proof-reading, corresponding with contributors, managing social media accounts, some PPC, proposals, maintaining our own site, offering ideas to increase business and the odd bit of taking things to the recycling point. Pretty much anything that helps business chug along day-to-day. Going forward I’ll be a project manager on a few things too.
And what social media networks do you use?
Well Paul, I use the biggies like Facebook, Twitter and Google+; though with G+ it has taken me a while to get into and integrate into my routine. It was more when I began my internship here and started to follow those in the SEO and social media industry, that it became a worthwhile pursuit. I’m also a keen Redditor, because it collates everything that appeals to me in one site, and I like the idea of an internet democracy which votes on what is quality content.
Any that you stay away from?
I’ve never really used things like Foursquare because I didn’t have a smartphone until recently so it seemed a bit pointless to just sign in to being at home or work. I’ll probably start using that a bit more especially when going to conferences, like Brighton SEO, in the next few months. I’m not a huge Pinterest fan either as it all seems a bit disorganised and random to me, though I occasionally come across a really great image that becomes my screensaver.
What do you gain most from social media?
I’m a huge television geek, and watch loads of obscure shows from America. I like being able to stay up late when they’re broadcast over there, and see what people on Twitter are saying while a show like Breaking Bad or Community airs. Because I don’t really know anyone who watches the same shows as I do (everyone else has a social life), and don’t have the proverbial water-cooler around which to talk about them, I can bring the water-cooler to me, so to speak. I like the idea of getting instant reactions rather than wait the next day. It’s also really cool to see the variety of places that bands I like are in at that moment. It took me a while to get into the way Tweets were so fragmented and broken up but now it’s plain sailing.
Why did you choose social media to be a part of your career?
I never really considered it because, to be honest, it seemed too good a prospect to even consider a viable option. It was only through being an administrator for a music society at University, where we used social media to plan for events and get discussions going, that I gained my first experience outside of my personal leisure. I had a really terrible experience in my first grad job, which wasn’t media-related, and realised that doing something that you really get a sense of fulfillment and personal satisfaction out of means so much more and so I looked into it. It’s been hard starting over and learning a lot of background that I didn’t previously in my degree, but it’s been completely worth it and I actually enjoy listening to podcasts about SEO and social media in my free time; on my commute, I can easily go through ten episodes of geeky chatter about relevant updates.
So you use social media during your day?
Pretty much from when I wake up to when I go to sleep, more so now I have my snazzy phone. I can keep in touch with what my friends are up to without sending a long message to each of them with the same questions. What is quite nice is a lot of the tools or sites I use at work are different to those I use in my free time, and with changes occurring every month in this industry, it’s a cat-and-mouse game of grabbing people’s attention. The best part is when you completely forget that not everyone is in tune with social media, especially in our line of work where many business owners don’t realise the potential in having an online presence. Walking clients through the fundamentals of our SEO services is enjoyable, but when you can see how passionate they are about their own business and you show them that they can express this in a way that can actually impact their bottom line, it’s fantastic. Often the perception is that a social media or SEO strategy will be additional work which is completely the wrong mind-frame.