TwitterFacebookPinterestLinkedInYouTubeEmail

Vanity Statistics Vs Engagement

Do you manage your own social media campaigns?

Many business owners will choose to manage their own social media pages and blogs, which is great for those who have the time to update it. It offers many benefits and gives your readers freshly squeezed news, engagement and company updates straight of the press.

If you don’t need your social pages to drive direct sales but are using it mainly to create more brand awareness and online presence, you will need to focus on conveying a personal social tone to help build customer relationships and build a helpful online community for your brand and product/ service.

Behind the Posts

However, if you do want your social media pages to specifically drive more sales and traffic directly to your website, you will need to know what you’re doing when it comes to analysing your stats. Firstly, you’ll need to come up with a social strategy and a plan of action to help get your social media campaigns underway; prepare yourself to learn about the other faces of your social pages than you at first thought.

vanity

Analytics and Admin Panels

Most major social platforms such as Facebook and Twitter offer a basic Analytics option which allows you to monitor your page statistics. It will show you where your likes are coming from, how much engagement your posts gets, how many people have seen your posts and graphs about general page activity.

facebook admin panel

On every Facebook page, if you are a page manager, you will see the Admin Panel at the top, above your cover photo when you’re logged in. You will see sections that look at help you when inviting new likes, keeping track of competitors, post analysis and the option to advertise or promote your page. Twitter has a similar analytics option and you can access it on any Twitter account, via the settings > analytics option.

These offer a basic option and offer no fancy marketing skills, especially in comparison to specifically designed software. But for those of you who are doing it alone, it’s a great place to start. You will learn about the most prevalent areas and the relevant terminology associated with social media analytics.

 

Vanity Vs Engagement

Vanity metrics tends to refer to the things like raw/ organic pageviews, registered users and downloads. Which are all seemingly valid aspects, however they are easily manipulated and don’t necessarily correlate the most important numbers. By the most important numbers, we mean things like active users, engagement, revenues and the cost of getting new customers.

Companies, especially startups, who keep updated and analyse their social strategy regularly and thoroughly, will have much more of an idea of the true state that their business is in.

CatLionMirror

The difference between Vanity Statistics and Page Engagement is paramount on social media. Contrary to what many think, likes and retweets aren’t everything and they don’t always lead to sales. Simply having a page that regularly engages with and understands it’s audience is bound to be more successful on a social level than one that has bought 1,000 likes over the internet. Vanity stats aren’t completely useless at all, but just don’t be fooled by them; make sure you have enough further stats to back up your figures.

Once you have an understanding of how the Facebook or Twitter analytics work on your pages, you will probably be relieved by stepping up a gear into professional software. You could consider investing in a premium (usually paid for) program or app. This will give you more information, more options and inevitably help give you more confidence in what you’re posting and the results it should bring.

A previous blog post by us talks about why buying social indicators is a bad idea here if you’d like to find out more.

 

New Year, New Digital Marketing Strategy

Has this Christmas has made you realise the potential of your eCommerce business?

 

With cyber monday, black friday and the likes, it is clear that 2013 has very much seen a rise of online shoppers. As we know, the options are a lot more varied for shoppers these days; with more tablets, iPads, smartphones and laptops, people now have many choices as to how, where and when they choose to shop.

 

2014- the year of eCommerce?

 

Whilst 2013 has seen a definite increase in the use of online shopping, 2014 is set to be even more tech-based when it comes to sales. This will mean that the competition between the quality and how user-friendly websites are is bound to rocket. The competition is already high for eCommerce businesses due to the sheer size of the competition; you’re not just competing with other shops on the High Street anymore, but with companies located on all corners of the globe.

 

Commerce

 

So what are you waiting for?

 

Whether you earned a successful profit from your online sales in 2013 or are reading this to learn how you could improve yours- there are always the same basic steps to keep in mind when managing your website.

 

SEO

 

The term SEO often scares a lot of people off as they assume it’s awfully technical and complicated, and far above their internet knowledge. Which it can be if you don’t know what you’re doing, but it doesn’t have to be!

 

Google is one of the most frequently used search tools in the world. It uses a range of techniques to assess your website, and depending on how it ranks means how far down it will show in the search menu. As long as your website is “Google-friendly” and uses a few basic SEO techniques such as regular updates, is user-friendly, responsive and uses specified keywords your website will get seen.

SEO

We offer a range of specified SEO marketing packages to help get your business to the top of the search engines. Give us a call any time to discuss what we can do help you.

 

Design

 

This is where the competition gets seriously hot. Innovative and modern web design can cost you a fortune and many would say it is worth the cost. Because there is so much choice out there, people really do have the option to pick and choose where they buy their products from. If your website doesn’t fulfil their (probably high) expectations then they can simply click the little arrow at the top of the screen and choose someone else.

To ensure they don’t, there are some things you should make sure your website does for them. If you already run an eCommerce business, then you will know the sorts things that your site needs to do. They are simple things that make a huge difference. Simply having it so the clickable links on your site highlight themselves when the mouse touches them will give your website a higher ranking.

responsive_web_design

Another main tip from us is not to have too much or too little text. Google will pick up on all of this and judge you on it; if there is too little it is probable that there is a lack of information there, whereas nobody wants to be faced with a page full of block text. Just the right amount (300-500 words) seems to do the trick.

 

Social Media

 

The ‘power of social media’ has been big news for a few years now and things haven’t changed. There are so many platforms to share on that one can no longer guarantee the same effect as the other. Each type of business will tend to do better on one form of social media than another, purely because there are so many now. For example, one type of business might really thrive on Facebook but not get so much interaction on say, Linkedin.

 

Winning at social media can be easy if you have the time to put into it- and it is a full time job. Which is why many companies will tend to put their social media on the back-burner, although they are aware that being active on one or more social media accounts will benefit them and work in their favour. Not only will sharing on social media increase your general reach, (potentially thousands more people will see your brand via one post) it will help your SEO by giving you more backlinks to your website and regular updates as well as forming relationships and engaging with customers with ease.

1004582_676177665741568_1094446360_n

Our social media packages work with each business individually to assess the best marketing strategy for your brand.

 

Let’s make 2014 the year of successful eCommerce together!

Google Social Media Marketing: The Power of Plus

Ask any SEO professional what the most exciting current social platform is and you’ll receive only one answer. The relatively new Google social media site, known as Plus, can be a great way to integrate the search engine optimisation and social media marketing that your business is engaged in. There are a few different ways to approach this.

Hang on – what’s the big deal with Plus anyway?

The key reason why Plus is so important is that it belongs to Google. Google has access to all the information stored on Plus – it can see who’s a member, what they’re talking about, which sites they own, whose content they are sharing, and so on. A great deal of this data is helpful for the company’s algorithms when they are trying to calculate search rankings.

The potential to gather this information from other platforms, such as Facebook or Twitter, is comparatively limited. That’s not to say that those sites aren’t important, or that they have no SEO impact. However, it does mean that if you’re focussing solely on the SEO benefits, and have to pick just one social media site, it should be Plus.

Google Plus Optimisation

Authorship

google authorship social media

An example of the way in which authorship is displayed in search results

Authorship is a simple mechanism which is used by Google to, you guessed it, determine the author of a piece of content. The process of enabling authorship consists of two steps – firstly, special code must be added to the content, and then the author must link back to the site from a particular area of the Plus profile.

Giving authorship credit to a content producer could help in either of two ways. Primarily, it lets Google know that a site is being run by real people. It can also help to build your authority as an author. It’s widely believed that Google is going to start calculating search rankings by looking at the author rather than just the content, so this is a great way to get in ahead of the changes.

+1s

google+ social media optimisation

It’s no secret that social media signals are taken into account by search engines. As touched upon above, it’s likely that signals broadcast via Google’s own platform will be heavily weighted. When real Plus users endorse your content, especially if they are authorities in your niche, you can be pretty sure that your rankings will improve. Additionally, it’s worth pointing out that sharing your content via Plus will mean that more people are exposed to it, driving traffic to your site.

So how can you get +1s for your content? Well, you could go to any one of hundreds of cheap overseas providers who offer to deliver dozens or even hundreds of +1s for the princely sum of $5. However, we know that fake +1s can have a negative effect on your rankings, so it’s probably best to steer clear of the quick fix.

The best way to attract +1s is to make sure that all of your content is easily shareable. Google themselves provide all the code necessary to insert +1 buttons into your pages. If you’re running a WordPress site, there are also numerous plugins that you can easily install to help you achieve the same aim.

Leave it to Us

At I Say! Digital, we always take advantage of Plus when planning social media or SEO strategies. It’s one of many tools in our box and we’re constantly updating our practices as the landscape evolves. Contact us if you’re interested in learning how we would approach your online marketing.

4 Useful Apps to Enhance Images for Social Media

Images are a key part of the success of Digital Marketing Campaigns. Internet users expect posts, websites and online advertising to be visual, quick and easy to understand and to look professional and polished. No one likes a rough, pixelated image or one that looks over saturated. The images you use on your website and marketing campaigns affect the overall impression customers have of your brand. Here are some useful apps that can be used quickly on a Smart Phone to make images look just that little bit more professional.

1. Instagram

No photography app checklist is ever complete without Instagram. And although this photo
enhancement tool does not have the tools needed to adjust or tweak the image, still, it has necessary features to turn out a rather boring image into an exciting work of art. If you are looking for an app that you can use to give your photos an instant flair before hitting share, then Instagram is right for you.

2. Photosynth

Microsoft’s Photosynth is one of the tech giant’s latest and so far, most popular contributions to the mobile world. Its most excellent feature is the panorama-capturing and sharing apps. And what’s even better is that Photosynth can capture a 360-degree image, whether you’re on the horizontal or vertical side. Thus, you can enjoy taking the entire scenery, no matter what point you’re in. This is something that other panoramic photography apps don’t have! Aside from its user-friendly feature, Photosynth also boasts of its blemish-free and flawless results to really wow you.

3. Adobe Photoshop Express

PhotoShop’s offering to mobile users, this well-known photo-editing tool has indeed reached out to the mobile users, enabling them to edit, crop, straighten and rotate images, anytime, anywhere and right in your mobile format! Although not as complete and as sophisticated compared to its desktop format, PhotoShop Express also boasts of exposure, saturation and contrast features that will surely transform any drab-looking image into perfect snapshots. It’s also FREE!

4. PicSay

PicSay is a powerful photo enhancement tool that lets you correct color, crop images, add text, whether you want it in word balloons or titles. You can also add special effects, as well as sticker-like graphics. The interface really works so well that it’s really not a hassle to edit photos using PicSay. Available for around $4, this Android app is worth the money since it really erases red-eye and apply more professional effects, including cross-processing and color splashes.

5. FXCamera

FXCamera is another versatile photo-editing tool that works well in almost any format. It boasts of state- of-the-art functions that will make your Android camera really worthwhile. It features a Fisheye setting, Polaroid and SymmetriCam, which lets you show off an upside -down version of your image, right next to the original.

If you’d like advice on the right types of images to use for your social media campaigns, website or banner advertising, I Say! Digital can advise you.

About the authorMarilyn Moreno is a caterer and writer. As a writer, she greatly understands the importance of incorporating visually appealing photos to the articles she wrote. She recommends that you use the following apps to enhance photos. She also writes tips on how to effectively manage catering businesses through the aid of a comprehensive software for catering.

Wii U – The Social System

Today, we let Lewis loose on the blog, to have a geekout about the latest development in Gaming from Nintendo, the Wii U; a platform close to his heart, which has implications on what we love: Social. Enjoy!

 

Next week, Japanese entertainment giant Nintendo will unleash the Wii U, their latest home console system, onto the UK market. While the key appeal of this new bit of hardware is the Gamepad (a tablet-esque controller) and the significant boost in power, what we’re interested in today is the Wii U’s own dedicated social network, dubbed ‘Miiverse’. This network is an integral part of the machine (not just an additional application) which will not only enhance gaming experiences; but it may also bring some interesting new ideas to the ever-growing landscape of social media.

 

Covering Everything

Miiverse operates as some sort of bizarre crossbreed of several different social networks. Users can use either the Wii U or their phone to share advice, personal experiences, or simply their general thoughts, in the form of short comments that resemble tweets. The more creative can even draw fun little sketches and messages with the Gamepad’s stylus; and video chat can be initiated by simply clicking on an icon next to a username, making what would have been a standard reply a lot more personal. However, Miiverse activity does not only come though one feed in the vein of Twitter or Facebook, it instead uses community pages (similar to Google+’s circles) that are based around a game, TV show or film, with posts appearing in a social stream alongside information on the subject of the community.

On top of all this, screenshots can be posted from whatever a Wii U owner is playing or watching without having to pause, which is far more useful for those who wish to share information or ask questions, as a separate device is not needed – everything is tied together and works instantaneously. This is most evident with Nintendo’s new TVii application, which fully incorporates the Miiverse network as a constant presence while you watch your favourite TV programmes and films. Could this mix of expanded functionality influence the features of future social networks? Can Miiverse become the go-to communication system for video game, TV and film buffs? Will it be as good for spreading the word about your favourite things to watch in comparison to sites like Snoox, which we looked at recently?

Play Nice

Nintendo, unlike their rivals who focus almost purely on a competitive atmosphere, want to bring people together by encouraging ’empathy’ for one another. When you die and get a game over, or if you do exceptionally well on a particular level, the Wii U may ask you how you feel about the situation, and messages will pop up onto your screen from other gamers who had similar experiences, making you feel better about your failures, and validating your success. This results in a much greater feeling of true community spirit than what we have had with consoles up until this point, as it is more focused on emotional experiences than pure competition.

Getting Closer

It is common practice now for multiple people in one room to be viewing different screens. TVs, phones, tablets, PCs… one room can be filled with a whole family who are not sharing experiences. With the Wii U, the TV and the smaller handheld screen are constantly linked. This would for example, allow a teenager share a funny YouTube clip with their family during the adverts in the middle of I’m a Celebrity!, simply by flicking it up onto the screen from their Gamepad; thus turning what would have been a closed-off experience into an open one – a more direct and traditional social experience. These kind of hardware features, combined with the robust Miiverse, could be a sign of things to come.

Nintendo’s network may inspire some of the more prominent social media giants to really think about the way that they connect the experiences of their users, to create much closer communities that are truly social in a more conventional sense. Let’s hope that large social networking companies never become complacent, and continue to challenge our perceptions on how people can interact and exchange information in the internet age. If you’re curious about how to best engage with potential customers in your community, we can offer you advice on how to manage your social media accounts.

Related Posts Plugin for WordPress, Blogger...