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How to Give Your Business a Social Media Makeover

Making your page look it’s best

Before people go on to your business page and begin reading through your services, price lists or products, their first impressions are going to affect how they spend their time.

Most people respond to colour, shape and aesthetics before they engage with any bulk of text. A magazine article for instance, would need to hook it’s readers with an attractive design, heading and images before they begin to delve into the article. The same goes for your company’s website and social media pages.

First Impressions Count

If a potential customer first sees your brand on social media, then it’s important to give out the right impression. Your ‘social status’ can have a huge impact on your sales and reach of customers, just having an online presence can create many leads to your website.

You need to convey your brand, it’s ethos and your services within a limited amount of time and space. Once you have a strong following on your social platforms, you will be able to share more in depth information about your trade or service, but before this happens, you need to attract them in.

Social Media Graphics

Graphic design is a great way to showcase any special offers, essential information, awards or slogans in affiliation with your brand. The most notable places where graphic design should be used on your social platforms are your profile image and a cover/ header photo.

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It pays off to create a header image that is the correct size for what it is being used for, (Facebook, Twitter, Google+) rather than having a “one size fits all” mentality; doing this will only result in slightly distorted images or having bits cut off the edge. Making sure your cover photo feng shui is up to scratch with not only look better to you, but it comes across more professional to your customers.

Avoid having any text-heavy or overcrowded images on your profile as this will only confuse or overwhelm visitors- which of course is not your intention. Use your brand colours and try to keep all your current images in theme with each other to create a seamless, dedicated look.

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Regularly update your image to reflect your current branding, and use it to highlight any important dates, offers or products.

If you create social media graphics to share on your timeline (for example, a highlighted post on Facebook), keep the same rules in mind. Utilise the space and try to keep it in theme with your brand colours, website and logo.

As part of our social media management services, we can provide you with quality branding and complementary graphic design to be used on your site. Our in-house designer is on tap for creating engaging posts, creative header images and is fully equipped to give your brand a social makeover.

Why not pop us an email to discuss how we could help you get the most from your social media: hello@isaydigital.com

The Benefits of Outsourcing SEO and Social in your Small Business

If you’re a sole trader, small business or a start-up it can be tempting to try to do everything yourself or within your team in order to cut costs. Marketing tends to be one of the last thing any business really wants to spend money on, and it’s easy to assume that because social platforms like Facebook, Twitter and LinkedIn are free to use, that it’s free to market your business there. In essence yes it is, if you do this in your spare time. But, if you are using your valuable work time or enlisting members of your team to run your Facebook accounts and such, then it’s costing you money.

You’ve got to speculate to accumulate

Yes, it’s right you need to spend money to make money, but be careful what is you’re spending your time or your money on. Is it really effective to be or to have a jack-of-all-trades in the office? Or would it be better to leave the professional marketing to the experts so that you and your team can concentrate on providing a service to your customers. A popular saying doing the rounds on a meme states “If you think it’s expensive to hire a professional, wait until you’ve hired an amateur”.

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Whilst your admin person or your partner might have a natural flair for creating witty Facebook updates, they will come a point when you need to look at the effectiveness of what they’re doing. It can often be that despite posting every day, sounding good and giving a lot of “love” to the page, you hit a wall and stay stagnant around 100 likes. Because you just don’t know how or where to find new customers via social media. Or the opposite could be the case; that the social account really takes off and needs a lot of attention and management to serve the customers. So what do you do, employ another member of staff to look after it?

Consider the costs of recruiting, training and hiring a new staff member. You’ll spend time writing the ad, filtering applications, interviewing, negotiating and settling in. And you’ll have to pay the tax on your employee’s earnings too, as well as all the other glorious paperwork that goes along with hiring someone. You’ll probably find that a full time marketing role isn’t affordable to start off with, so will you find someone with the right skills and experience that’s really willing to work part time? Consider the actual cost of this member of staff in your office. Will they be productive all the time?

Our guess is that the answer to most of the above will be no. So if you’ve previously ignored the opportunities there are for bringing skilled contractors or agencies in to the business, think again. Agencies providing affordable professional marketing services do exist. Avoid working with the cheapest – you’ll get what you pay for.

Think about how much you would pay monthly for a full time member of staff, then half it, and you should be able to find a great agency to support you with years of expertise. They’ll take care of your online marketing, won’t need space in your office, won’t cost you extra in taxes and will have software and tools that you may not be able to justify spending on for your staff. You’ll be getting a very professional service without the hassle of employment. You’ll see the effect of their work almost instantly, as you won’t need to train them and settle them in to the office before they start becoming productive.

And if you do enlist the help of an agency, for a monthly retainer you may be able to call on a whole host of services that you’d never be able to access from your team alone. Most agencies will be able to offer an hourly rate or day rate if you just want to spend a little before you commit. You may eventually choose to sign a 3, 6 or 12 month contract, but won’t need to commit like you would with staff.

What’s more, instead of worrying about the other parts of your business, your outsourced marketing will focus purely on what they’re best at, leaving your internal team to concentrate on your bottom line.

If you’d like to outsource your marketing tasks to an affordable agency, contact I Say! Digital today and we’ll review your current marketing campaigns for free.

Vanity Statistics Vs Engagement

Do you manage your own social media campaigns?

Many business owners will choose to manage their own social media pages and blogs, which is great for those who have the time to update it. It offers many benefits and gives your readers freshly squeezed news, engagement and company updates straight of the press.

If you don’t need your social pages to drive direct sales but are using it mainly to create more brand awareness and online presence, you will need to focus on conveying a personal social tone to help build customer relationships and build a helpful online community for your brand and product/ service.

Behind the Posts

However, if you do want your social media pages to specifically drive more sales and traffic directly to your website, you will need to know what you’re doing when it comes to analysing your stats. Firstly, you’ll need to come up with a social strategy and a plan of action to help get your social media campaigns underway; prepare yourself to learn about the other faces of your social pages than you at first thought.

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Analytics and Admin Panels

Most major social platforms such as Facebook and Twitter offer a basic Analytics option which allows you to monitor your page statistics. It will show you where your likes are coming from, how much engagement your posts gets, how many people have seen your posts and graphs about general page activity.

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On every Facebook page, if you are a page manager, you will see the Admin Panel at the top, above your cover photo when you’re logged in. You will see sections that look at help you when inviting new likes, keeping track of competitors, post analysis and the option to advertise or promote your page. Twitter has a similar analytics option and you can access it on any Twitter account, via the settings > analytics option.

These offer a basic option and offer no fancy marketing skills, especially in comparison to specifically designed software. But for those of you who are doing it alone, it’s a great place to start. You will learn about the most prevalent areas and the relevant terminology associated with social media analytics.

 

Vanity Vs Engagement

Vanity metrics tends to refer to the things like raw/ organic pageviews, registered users and downloads. Which are all seemingly valid aspects, however they are easily manipulated and don’t necessarily correlate the most important numbers. By the most important numbers, we mean things like active users, engagement, revenues and the cost of getting new customers.

Companies, especially startups, who keep updated and analyse their social strategy regularly and thoroughly, will have much more of an idea of the true state that their business is in.

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The difference between Vanity Statistics and Page Engagement is paramount on social media. Contrary to what many think, likes and retweets aren’t everything and they don’t always lead to sales. Simply having a page that regularly engages with and understands it’s audience is bound to be more successful on a social level than one that has bought 1,000 likes over the internet. Vanity stats aren’t completely useless at all, but just don’t be fooled by them; make sure you have enough further stats to back up your figures.

Once you have an understanding of how the Facebook or Twitter analytics work on your pages, you will probably be relieved by stepping up a gear into professional software. You could consider investing in a premium (usually paid for) program or app. This will give you more information, more options and inevitably help give you more confidence in what you’re posting and the results it should bring.

A previous blog post by us talks about why buying social indicators is a bad idea here if you’d like to find out more.

 

New Year, New Digital Marketing Strategy

Has this Christmas has made you realise the potential of your eCommerce business?

 

With cyber monday, black friday and the likes, it is clear that 2013 has very much seen a rise of online shoppers. As we know, the options are a lot more varied for shoppers these days; with more tablets, iPads, smartphones and laptops, people now have many choices as to how, where and when they choose to shop.

 

2014- the year of eCommerce?

 

Whilst 2013 has seen a definite increase in the use of online shopping, 2014 is set to be even more tech-based when it comes to sales. This will mean that the competition between the quality and how user-friendly websites are is bound to rocket. The competition is already high for eCommerce businesses due to the sheer size of the competition; you’re not just competing with other shops on the High Street anymore, but with companies located on all corners of the globe.

 

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So what are you waiting for?

 

Whether you earned a successful profit from your online sales in 2013 or are reading this to learn how you could improve yours- there are always the same basic steps to keep in mind when managing your website.

 

SEO

 

The term SEO often scares a lot of people off as they assume it’s awfully technical and complicated, and far above their internet knowledge. Which it can be if you don’t know what you’re doing, but it doesn’t have to be!

 

Google is one of the most frequently used search tools in the world. It uses a range of techniques to assess your website, and depending on how it ranks means how far down it will show in the search menu. As long as your website is “Google-friendly” and uses a few basic SEO techniques such as regular updates, is user-friendly, responsive and uses specified keywords your website will get seen.

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We offer a range of specified SEO marketing packages to help get your business to the top of the search engines. Give us a call any time to discuss what we can do help you.

 

Design

 

This is where the competition gets seriously hot. Innovative and modern web design can cost you a fortune and many would say it is worth the cost. Because there is so much choice out there, people really do have the option to pick and choose where they buy their products from. If your website doesn’t fulfil their (probably high) expectations then they can simply click the little arrow at the top of the screen and choose someone else.

To ensure they don’t, there are some things you should make sure your website does for them. If you already run an eCommerce business, then you will know the sorts things that your site needs to do. They are simple things that make a huge difference. Simply having it so the clickable links on your site highlight themselves when the mouse touches them will give your website a higher ranking.

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Another main tip from us is not to have too much or too little text. Google will pick up on all of this and judge you on it; if there is too little it is probable that there is a lack of information there, whereas nobody wants to be faced with a page full of block text. Just the right amount (300-500 words) seems to do the trick.

 

Social Media

 

The ‘power of social media’ has been big news for a few years now and things haven’t changed. There are so many platforms to share on that one can no longer guarantee the same effect as the other. Each type of business will tend to do better on one form of social media than another, purely because there are so many now. For example, one type of business might really thrive on Facebook but not get so much interaction on say, Linkedin.

 

Winning at social media can be easy if you have the time to put into it- and it is a full time job. Which is why many companies will tend to put their social media on the back-burner, although they are aware that being active on one or more social media accounts will benefit them and work in their favour. Not only will sharing on social media increase your general reach, (potentially thousands more people will see your brand via one post) it will help your SEO by giving you more backlinks to your website and regular updates as well as forming relationships and engaging with customers with ease.

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Our social media packages work with each business individually to assess the best marketing strategy for your brand.

 

Let’s make 2014 the year of successful eCommerce together!

Stand Up to Online Bullies – The Real Facts About Cyberbullying

As ever we love infographics and think they are a great way to put information in to perspective and visualise it for those that prefer to read in images. Infographics also bring data to life and make it seem real. Cyberbullying, although a fairly modern and new phrase is a very real thing. Even though the infographic talks about protecting children from cyberbullying, it’s something that happens in adult circles too.

Social media can be misused and abused by some, who use it to express their thoughts and opinions readily, when in the real world, and in real social situations, they wouldn’t dare make such comments or behave in such a way. But some members of society seem to think that hiding behind a computer makes it ok. They couldn’t be more, wrong, as the infographic goes on to explain the effects that cyber bullying can have on its victims.

Is your child being exposed by a cyberstalker? Would you know what to do if you found out that was the case? NQ Mobile has created an infographic to outline exactly what cyberbullying is (and it’s probably more than you think) and what you, as a parent, can do to prevent it. Cyberbullying is more than just online harassment.

Cyberbullying can also take the form of denigration, or starting rumors about another person for the purpose of damaging his or her reputation. Or it can even be trickery—convincing another person to reveal personal details about himself just to use as exploitation. It can also mean all-out cyberstalking, or repeated, intense harassment that includes threats or makes the victim fearful.

Cyberbullying isn’t right in any form. But many kids don’t understand the potential consequences of picking on another person online. Get more information about cyberbullying and how parents can help prevent their children from falling victim by checking out our infographic below!

NQ Mobile is a leading mobile security and productivity company. Learn more about NQ Mobile anti virus program at Nq.com.

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