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The 12 Tweets of Christmas

Christmas Tweet Tips for your Business

The big day is getting closer and your festive marketing campaigns should be well underway by now. When it comes to social media, twitter in particular, everything is temporary. People will often only scroll down two or three times to update on their news feeds, so by making sure you follow all our Top Tweet Tips for Christmas you can be sure to be seen.

 

1.Learn from the Ghost of Christmas past

 

Twitter analytics are a relatively new addition to the social platform, they can really help you understand what works for your account.

 

Check out last years analytics if possible, see what worked and what did not so you can be sure you are tweeting to your full potential, and not making the same mistakes again.

2. It’s not too late to offer discounts!

 

Competitions, discounts and promotions go down like a dream at this time of year. Contrary to what you may think it is not too late to offer your followers a festive treat. Even after Christmas, people are always going to appreciate your generosity.

 

Marketing a January Sales offer could work wonderfully in your favour, especially if you didn’t do one in time for Xmas. However much people are are pinching the pennies, they still can’t resist a bargain!

 

3. A time for giving

 

As we all know, Christmas is a time for kindness and generosity, so show your customers you care by supporting a cause or charity out at the busiest (and often toughest) time of the year. Customers will also notice your ethical standards and be more compelled towards your brand.

Having an affiliation with a charity can really help your marketing campaign in more way than one. Not only is it helping out people or things that are less fortunate, but it raises your presence, especially on social media.

 

3. Ask for RT’s

 

Retweets can be priceless to marketing, if retweeted by the ‘right’ person or brand, it can have a huge impact on your account.

By simply putting an “RT” at the start of your tweet, it implies to your followers that they should retweet your message. If you are marketing a holiday coupon, discount, giveaway or voucher, asking for an RT could help you reach that extra audience.

 

4. Use images

 

With Twitter’s new image feature, more and more images get shown with every tweet. If you search a hashtag, you will find a selection of the top/ latest images associated with that tag, which can work wonders for marketing.

 

Creating graphics and uploading images to your tweets will make them bigger! With more to look at, more gets noticed.

5. Don’t make it all about business

 

In order to really succeed with your social campaigns this Christmas, don’t try to shamelessly self-promote yourself too much. People are naturally feeling festive, so talk to them about things that matter to us all; for example, food and drink recipes are a great way to show your festive side, give your twitter account more of a persona and increase your retweets and post reach.

6. Customer Service is key

 

Christmas is an exciting time, but it can also be a very stressful time for some. Try to make it easier on your customers by replying promptly and professionally to any enquiries, questions, complaints or mentions.

 

If you get a negative or angry tweet from someone, the best you can do is be honest, professional and show your concern. Be as helpful as possible to everyone, ensuring that your brand maintains it’s nice persona and comes across as honest and helpful.

 

7. Schedule some posts for when you won’t be able to tweet.

 

We’re all busy and we all want to relax and enjoy Christmas with our loved ones, but still, your followers will inevitably checking their twitter accounts when they open their new smart phones, tablets or laptops this Xmas! Be sure to be the face wishing them a happy day!

 

You can schedule tweets to come out at times where you can’t find yourself at a computer. This is great news for businesses as you can still wish your followers a twinkly christmas and a prosperous New Year without even thinking about it on the day!

8. Utilise Holiday Hashtags!

 

Using hashtags in your tweets means that they are exposed to more people. By using popular Christmas-related tags, you can increase your reach with ease. Try things like : #StockingFillers #GiftIdeas #LastMinuteGifts to get your products and services noticed by more users.

So there you have it, 8 wonderful tips to help you win at Twitter this Christmas.

Keep these up alongside your normal Tweets and Interactions to give your pre (and post) Xmas campaign an extra boost.

Why Buying ‘Social Indicators’ is a Bad Idea

Some of those who are reading this may have seen a recent documentary from Channel 4’s Dispatches team. The programme investigated the purchase of social media influence from companies in the UK and abroad. Businesses and celebrities who want to build up a following, whether for reasons of appearance or in an effort to boost their search rankings, are able to source hundreds of new fans and followers from overseas with just a few pounds.

In order to show you why it’s a bad idea to purchase so-called social indicators in an effort to bolster your SEO, I’m going to show you what happened to a site of mine. This was actually a deliberate attempt to sabotage it by a competitor. That’s right – buying social indicators is so bad for your SEO that rivals will attack you by doing it!

About the Site

The target was a small, simple local business site. There were a few pages about the services, some photos, and contact information. It was ranking on the first page for its target keyword, between positions 7 and 9. I had set up a Google Plus page for the business (as we all know, Plus is great for your SEO) and things were moving forward.

Then, this happened:

google plus marketing

88 new +1s for the tiny local business page, all on the same day. There is no way that these were natural – in their niche, the business would not have that many customers in an entire year. No other SEO work had been done recently, so the following results were purely due to the new influx of +1s.

The business lost its first page ranking for the target keyword, disappearing completely from the results. It has also lost its good positions for secondary keywords. Luckily, it still appears in the local listings and is receiving some traffic that way, so the situation is not as bad as it could be – but can you rely on this?

The Bottom Line

Don’t buy ‘Social SEO’ packages which offer to deliver a set number of ‘real, natural’ fans and followers to your business in a short time period. It will only ever be harmful. Instead, concentrate on creating great content and networking to build a real social base. I Say! Digital can support you in this. Why not give us a call and ask what we could do for your business?

How To Do Your Own Inbound Marketing

Along with SEO, inbound marketing is one of the big buzzwords in marketing this year. As Google tightens up its algorithms to prevent manipulation and spam, more and more businesses are turning to inbound marketing to help them generate revenue and get found by the customers who are looking to spend.


In this article, we’ll look at the basics of inbound marketing and define some DIY techniques you can use to create your own campaign today.

What is Inbound?

Marketing techniques can be split into two camps: outbound and inbound. Basically, inbound marketing can be summarised as non-intrusive; unlike outbound marketing, you don’t need to display a huge banner or use a megaphone to get noticed.
Inbound marketing is becoming increasingly popular because of its links with SEO, lower costs and opportunity for creative and dynamic elements. It’s thought of as modern when compared to outbound, although both have their place.

How Do I Get Started?

Here’s a simple summary plan of your first steps in inbound marketing.

Sort Your SEO

Perhaps the most important building block for a good inbound marketing campaign is a well optimised website. It doesn’t just help with search engine positioning. It’ll also make your website contents easier to find, so it’ll complement everything else you do.

Build a Blog

Everyone knows regular content is the key to satisfying the search engines. It’ll also help you build authority in your niche. You can try publishing blogs via social media, posting guest blogs rich with unique content, or even creating videos. Whatever you do, make sure your content offers something really interesting – and publish frequently.

Market With Mail

Mailing lists have a bad reputation thanks to spammy outbound marketing techniques, but an email list is still a very valuable tool. Don’t be scared of inviting people to sign up so that you can build a valuable list of interested leads. Then, offer your email list subscribers value in the form of a discount, some unique content or valuable extras and freebies.

Improve Authority

Once you’ve established your campaign, get your brand name (or your own name) noticed. Write a book; ebooks are great providing you’re willing to give them away for free, but a print book is even better. Build a healthy Google+ profile, spend time networking on LinkedIn and snap up opportunities to get your name and face known. Even if you’re not directly promoting your business, the fact that you’re visible means people are developing a connection with you from afar.

Making the Switch to Inbound

For several years, we’ve been told that advertising is the key to marketing online. It’ll take some time for that to be reversed. The sooner you adopt inbound marketing methods and embrace them, the further ahead you’ll be when your competitors catch on.
The key to developing your inbound marketing campaign is to look for customers and help them to find you – don’t force your message in front of them. Before you know it, you’ll be generating sales leads at a fraction of the price you paid before.

Featured images:

Sam Wright is a journalist working with Brand Republic.

Guest Post: How To Use Guest Blogs In Your Marketing Campaigns

Marketing jobs have changed over the last couple of years. Content strategy is a key consideration for all websites, and marketers have had to hit the ground running and develop new skills to keep up with the ever-evolving world of SEO.

guest blogging
One way to improve your marketing campaigns is to enlist the help of a guest blogger. In fact, guest blogs have become a core part of many large organisations’ content marketing projects, and thousands of agencies now work with freelance writers that provide guest blogs in any given niche.

In this article, we’ll look at how guest blogging could help you in your job as a marketer, and how the risks of guest blogging can be avoided.

What is Guest Blogging?

Guest blogging is the process of supplying top quality content to other blogs on the web. In return for the content, that blog will post a link back to your website.
No marketing specialist would recommend using guest blogging as a standalone project; it has to be integrated with a wider marketing campaign, and it has to be used in an organic way – never forced, never contrived and never as part of a spammy link swap.

Benefits of Guest Blogging

Earning backlinks is great, but there are other benefits associated with guest blogging that will benefit your marketing campaign too. These could include:

  • Brand awareness across the web
  • New-found authority on a certain subject
  • Building trust between consumers and the brand
  • Associating the brand with quality information that nobody else can offer
  • Promoting good vibes about the campaign through contests, promotions and other complementary initiatives

As you can see, guest blogging isn’t just about links: it can benefit the brand on lots of levels. Being sensitive to a more holistic approach will serve you well in any marketing job.

Risks of Guest Blogging

Google will continue to crack down on any marketing tactic that it feels is spammy or unnatural. That should always be at the back of your mind when you develop a guest blogging strategy. While the vast majority of guest blogs are of a high standard, there’s still a tendency for some guest bloggers to supply poor content. Quality costs more, but don’t compromise: if you do, it will be a detriment to your marketing plan since it’ll eventually lead to a penalty.
There are a few golden rules that will help you rise above poor quality guest blogs:

  • Keep the quality high. Don’t give away any content that you wouldn’t publish yourself.
  • Invest. Don’t cut corners by employing sub-standard writers. Go for the best writer you can afford. Cheaper is not better in guest blogging.
  • Consider your audience. Is the guest blog going to reach the right people, attract shares and promote authority? If not, you’re not working with the right blog publishers.
  • Are you trying to hit a target or fulfil a quota? Don’t. If it’s not natural, ditch it and start again.

But despite the risks, don’t shy away from guest blogging. In its purest and most genuine form, it’s a valuable tool for marketers. It offers benefits to blogger and publisher, it builds important networks and it provides Google with quality information and original thought on a given topic (which is what it really wants).
By far the most important outcome is the feedback you get from your analytics package. Be sure to track and measure each guest blog you put out there; learn what works, replicate your best efforts and ditch any tactics that aren’t working.

Sam Wright is a writer working with Brand Republic, a website listing hundreds of marketing jobs.

How to Engage with Potential Customers Online – Social Media

We thought that the readers of this blog might be interested in hearing about Mashable’s list of ‘9 Non-Profits That Get Web Humour‘. This list certainly makes for fun reading, but it also serves as a warning that every business or organisation seeking online social media interaction should heed.

With any type of advertising or marketing, traditional or cutting-edge, offline or online, you need to relate to your target audience. After all, if they don’t pay any attention to what you’re saying, you are unlikely to get the desired increase in sales that made you invest in marketing in the first place. This idea doesn’t seem difficult to grasp for businesses who are operating and marketing themselves in the offline world. Television and print ads are frequently designed and implemented with a particular demographic in mind. It’s rare to see toy adverts on TV during school hours, for example. Ads for makeup or other cosmetic goods always feature conventionally attractive actors. In other words, these efforts are tailored to the customer and to the medium, ensuring that the advertiser is able to obtain maximum value from his investment.

Unfortunately, companies which trade online continue to use the very same tactics that they always have, or simply don’t bother with internet marketing at all. Because there is such a huge potential market available, it’s crucial to maximise the benefit that any internet presence can give to your company. This means that you have to know what sort of person is going to be interested in browsing your site, where they are going to ‘hang out’ online, and how you are going to engage with them in a language that they will both understand and wish to engage with. Humour can be a key part of this, and the internet is home to all sorts of inside jokes and conventions that can be leveraged to encourage conversation.

We know that our clients are too busy running businesses to stay online all day, learning the ins and outs of online etiquette. That’s why we do the work for them by offering social media management services. We know what works and what doesn’t – so leave it with us.

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