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SEO and Learning the Basics

It’s difficult to know what to say to people when you’re trying to explain the actual process and meaning behind that magic three letter acronym, SEO. I got into this conversation today with someone who happened to be a social worker and I was trying to best explain what it means. “Search engine optimisation” was my answer to, “what on earth is SEO?”. When I gave him the answer he looked visibly overwhelmed.

Don’t be. If you like infographics then you’re going to love the SEO and marketing resources we’ve been curating at Pinterest, and scrolling through the variety of easy to understand visuals is probably an easier way to show a ‘newbie’ the nuts ‘n’ bolts of how the whole thing works.

How to learn SEO

 One of the most informative of the infographics we’ve collected on this subject for a while (and we’ve seen a few!) was put together by marketing agency Koozai, who gathered a veritable who’s who of SEO and search engine marketing superstars for their personal input. People like Danny Sullivan, Google’s Matt Cutts and Joost de Valk from Yoast (the people behind the definitive WordPress SEO plugin).

The links and information on this single infographic are worth their weight in gold and will go some way to turning the lights on the subject if you feel you’re in the dark and baffled by the terminology and relative ‘geek-speak’ usually spoken of in hush tones. Pagerank, SERPS, Panda updates and the like!

Brighton SEO (where we’ll be in a few days!) get a mention in the round up of SEO conferences too, nice to see our local area getting a shout out and we hope to meet up with a bunch of new faces and contacts whilst we’re there.

Domain Name Tips For New Brands

ISayDigital domain name tips

It may not be something you would be thinking of when naming your new brand but a useful tip if you have yet to decide, is to search Google for instances of your proposed brand. If it’s unique and available then the next stage is to check whether the .com and .co.uk domain reg is available.

Don’t take it for granted that because Google didn’t find it, that it’s available, many people (like us!) buy domains on a whim after coming up with an idea and either sit on the name or ‘speculate’ (ie: hold on to the name for a while in the hope that it becomes valuable).

Make no mistake, having your own domain name is an essential part of your online branding and with a .com costing around £10 a year, you really have no excuse for not owning one!Owning your own domain name and having your own website adds value to your brand and is also added security for your data (because you own it, not someone else).

It’s also important to choose a keyword rich domain name, to help your search to rise to the top of the search results naturally. If you need help choosing a great domain name and getting it registered, it’s all part of our service.

One crucial bit of advice, keep your hands on control of your domain name at all times. Do not give administrative powers or ownership to a third party. Many a sad story has been told about somebody losing their domain name usually by forgetting to renew (put it on auto!) but also by giving admin powers to some fly-by-night webhost, web designer or angry ex-manager. If someone other than you can get access to your domain DNS you could be asking for trouble, so keep those logins safe!

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