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SEO and Learning the Basics

It’s difficult to know what to say to people when you’re trying to explain the actual process and meaning behind that magic three letter acronym, SEO. I got into this conversation today with someone who happened to be a social worker and I was trying to best explain what it means. “Search engine optimisation” was my answer to, “what on earth is SEO?”. When I gave him the answer he looked visibly overwhelmed.

Don’t be. If you like infographics then you’re going to love the SEO and marketing resources we’ve been curating at Pinterest, and scrolling through the variety of easy to understand visuals is probably an easier way to show a ‘newbie’ the nuts ‘n’ bolts of how the whole thing works.

How to learn SEO

 One of the most informative of the infographics we’ve collected on this subject for a while (and we’ve seen a few!) was put together by marketing agency Koozai, who gathered a veritable who’s who of SEO and search engine marketing superstars for their personal input. People like Danny Sullivan, Google’s Matt Cutts and Joost de Valk from Yoast (the people behind the definitive WordPress SEO plugin).

The links and information on this single infographic are worth their weight in gold and will go some way to turning the lights on the subject if you feel you’re in the dark and baffled by the terminology and relative ‘geek-speak’ usually spoken of in hush tones. Pagerank, SERPS, Panda updates and the like!

Brighton SEO (where we’ll be in a few days!) get a mention in the round up of SEO conferences too, nice to see our local area getting a shout out and we hope to meet up with a bunch of new faces and contacts whilst we’re there.

Why We Recommend The WordPress Blog Platform

If you want statistics to help you figure out just how ubiquitous WordPress is go here and the stats tell us there are over 50M sites running on WordPress worldwide, including media giants like Techcrunch, CNN and the NFL.

Others using the WordPress blogging CMS platform include the New York Observer, the Wall Street Journal’s AllThingsD, the MLB blogs, Lollapalooza and Jay-Z’s Life+Times  lifestyle blog. For a few more examples browse along to the WordPress Showcase site.

CNN's Newsblog uses WordPress

The WordPress CMS is free Open Source software with the support of thousands of programmers worldwide. Yes, free and it rocks too! The number of free and commercial themes, plugins and frameworks available to WordPress starts with around 14,000 free plugins and 1,300 free themes on the WordPress.org official community repository alone.

The software is infinitely customizable with thousands of free (and paid) plugins and themes and you don’t even need to get your hands dirty with any HTML coding. The software enables you to edit your website from any browser from anywhere in the world. No need to fire up your Dreamweaver web design software anymore.

We find WordPress to be infinitely  easier to grasp compared to other content management systems we’ve tried, such as Drupal, Mambo and Joomla , the support network for WordPress dwarves any of those platforms by a mile too.

More recommendations…..

Five Reasons Why WordPress Is The Ideal Platform For Small Business Websites:

Some keywords that keep cropping up when anyones talks about WordPress: Ease of Use, Solid SEO, Intuitive, Reliable, Vastly Extensible, Flexible, Secure, Adaptable, Powerful Social Media Tool and Widespread Support.

If you are interested in how we can make WordPress work for you, your band, store or SME, don’t hesitate to contact us for help using WordPress and we’ll talk you through the options.


 


Domain Name Tips For New Brands

ISayDigital domain name tips

It may not be something you would be thinking of when naming your new brand but a useful tip if you have yet to decide, is to search Google for instances of your proposed brand. If it’s unique and available then the next stage is to check whether the .com and .co.uk domain reg is available.

Don’t take it for granted that because Google didn’t find it, that it’s available, many people (like us!) buy domains on a whim after coming up with an idea and either sit on the name or ‘speculate’ (ie: hold on to the name for a while in the hope that it becomes valuable).

Make no mistake, having your own domain name is an essential part of your online branding and with a .com costing around £10 a year, you really have no excuse for not owning one!Owning your own domain name and having your own website adds value to your brand and is also added security for your data (because you own it, not someone else).

It’s also important to choose a keyword rich domain name, to help your search to rise to the top of the search results naturally. If you need help choosing a great domain name and getting it registered, it’s all part of our service.

One crucial bit of advice, keep your hands on control of your domain name at all times. Do not give administrative powers or ownership to a third party. Many a sad story has been told about somebody losing their domain name usually by forgetting to renew (put it on auto!) but also by giving admin powers to some fly-by-night webhost, web designer or angry ex-manager. If someone other than you can get access to your domain DNS you could be asking for trouble, so keep those logins safe!

The Social Media M.O.T

 I Say! Digital offer a unique service for sole traders, small businesses and marketing managers who are new to or struggling with social media. Our special Social Media MOT is an affordable audit of your use of social media for driving leads and sales within your business. For a one off fee, we take a look at all of your social media accounts and revamp them where necessary to create more engaging branded profiles and pages. If there is no social media in place in your business, we will get the ball rolling and set you up with everything you need to get social.

Our Social Media MOT looks under the bonnet of your:

social media mot

Facebook Twitter LinkedIn Google+ Pinterest Tumblr

We also provide you with an on-going strategy that will improve your social media output well beyond the MOT. And just like a vehicle MOT, we recommend you get your social media serviced at least once a year, particularly as social platforms are constantly evolving and expanding their features. If you can’t wait a year and require ongoing support, we’re here to help with that too for a small monthly fee. Businesses taking advantage of our special Social Media MOTs typically see a 10 – 20% increase in sales immediately.

Buy our Social Media MOT now for just £79, and you’ll also get free access to our weekly SEO and Social Media cheat sheets.

 

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Terrible Adwords Mistakes

Terrible Adwords mistakes

Check Your Spellings When Writing Copy!

Anyone who knows anything about SEO will know that Google ad words can be a very effective tool for driving traffic to your site. A lot of emphasis on running Google ad words campaigns, for small businesses, is put on budget and return on investment. So for a small business trying to successfully run its own Google ad words campaign, there can be a lot to think about. Almost too much to think about that it can be easy to forget the very basics. We’ll be bringing you some examples of some fatal ad words mistakes for you to laugh, cry and gasp at to help you see that getting help with your Google ad words campaign is always a good idea.

Perhaps campaign managers are actively targeting misspelt keywords, however in the case of the top result on this ad panel relating to legal professionals, it seems that the message the ad portrays could be more damaging to the brand than the ad words campaign might be efficient. We certainly wouldn’t trust a “Solisitor” with our legal affairs….

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