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New Year, New Digital Marketing Strategy

Has this Christmas has made you realise the potential of your eCommerce business?

 

With cyber monday, black friday and the likes, it is clear that 2013 has very much seen a rise of online shoppers. As we know, the options are a lot more varied for shoppers these days; with more tablets, iPads, smartphones and laptops, people now have many choices as to how, where and when they choose to shop.

 

2014- the year of eCommerce?

 

Whilst 2013 has seen a definite increase in the use of online shopping, 2014 is set to be even more tech-based when it comes to sales. This will mean that the competition between the quality and how user-friendly websites are is bound to rocket. The competition is already high for eCommerce businesses due to the sheer size of the competition; you’re not just competing with other shops on the High Street anymore, but with companies located on all corners of the globe.

 

Commerce

 

So what are you waiting for?

 

Whether you earned a successful profit from your online sales in 2013 or are reading this to learn how you could improve yours- there are always the same basic steps to keep in mind when managing your website.

 

SEO

 

The term SEO often scares a lot of people off as they assume it’s awfully technical and complicated, and far above their internet knowledge. Which it can be if you don’t know what you’re doing, but it doesn’t have to be!

 

Google is one of the most frequently used search tools in the world. It uses a range of techniques to assess your website, and depending on how it ranks means how far down it will show in the search menu. As long as your website is “Google-friendly” and uses a few basic SEO techniques such as regular updates, is user-friendly, responsive and uses specified keywords your website will get seen.

SEO

We offer a range of specified SEO marketing packages to help get your business to the top of the search engines. Give us a call any time to discuss what we can do help you.

 

Design

 

This is where the competition gets seriously hot. Innovative and modern web design can cost you a fortune and many would say it is worth the cost. Because there is so much choice out there, people really do have the option to pick and choose where they buy their products from. If your website doesn’t fulfil their (probably high) expectations then they can simply click the little arrow at the top of the screen and choose someone else.

To ensure they don’t, there are some things you should make sure your website does for them. If you already run an eCommerce business, then you will know the sorts things that your site needs to do. They are simple things that make a huge difference. Simply having it so the clickable links on your site highlight themselves when the mouse touches them will give your website a higher ranking.

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Another main tip from us is not to have too much or too little text. Google will pick up on all of this and judge you on it; if there is too little it is probable that there is a lack of information there, whereas nobody wants to be faced with a page full of block text. Just the right amount (300-500 words) seems to do the trick.

 

Social Media

 

The ‘power of social media’ has been big news for a few years now and things haven’t changed. There are so many platforms to share on that one can no longer guarantee the same effect as the other. Each type of business will tend to do better on one form of social media than another, purely because there are so many now. For example, one type of business might really thrive on Facebook but not get so much interaction on say, Linkedin.

 

Winning at social media can be easy if you have the time to put into it- and it is a full time job. Which is why many companies will tend to put their social media on the back-burner, although they are aware that being active on one or more social media accounts will benefit them and work in their favour. Not only will sharing on social media increase your general reach, (potentially thousands more people will see your brand via one post) it will help your SEO by giving you more backlinks to your website and regular updates as well as forming relationships and engaging with customers with ease.

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Our social media packages work with each business individually to assess the best marketing strategy for your brand.

 

Let’s make 2014 the year of successful eCommerce together!

Google Social Media Marketing: The Power of Plus

Ask any SEO professional what the most exciting current social platform is and you’ll receive only one answer. The relatively new Google social media site, known as Plus, can be a great way to integrate the search engine optimisation and social media marketing that your business is engaged in. There are a few different ways to approach this.

Hang on – what’s the big deal with Plus anyway?

The key reason why Plus is so important is that it belongs to Google. Google has access to all the information stored on Plus – it can see who’s a member, what they’re talking about, which sites they own, whose content they are sharing, and so on. A great deal of this data is helpful for the company’s algorithms when they are trying to calculate search rankings.

The potential to gather this information from other platforms, such as Facebook or Twitter, is comparatively limited. That’s not to say that those sites aren’t important, or that they have no SEO impact. However, it does mean that if you’re focussing solely on the SEO benefits, and have to pick just one social media site, it should be Plus.

Google Plus Optimisation

Authorship

google authorship social media

An example of the way in which authorship is displayed in search results

Authorship is a simple mechanism which is used by Google to, you guessed it, determine the author of a piece of content. The process of enabling authorship consists of two steps – firstly, special code must be added to the content, and then the author must link back to the site from a particular area of the Plus profile.

Giving authorship credit to a content producer could help in either of two ways. Primarily, it lets Google know that a site is being run by real people. It can also help to build your authority as an author. It’s widely believed that Google is going to start calculating search rankings by looking at the author rather than just the content, so this is a great way to get in ahead of the changes.

+1s

google+ social media optimisation

It’s no secret that social media signals are taken into account by search engines. As touched upon above, it’s likely that signals broadcast via Google’s own platform will be heavily weighted. When real Plus users endorse your content, especially if they are authorities in your niche, you can be pretty sure that your rankings will improve. Additionally, it’s worth pointing out that sharing your content via Plus will mean that more people are exposed to it, driving traffic to your site.

So how can you get +1s for your content? Well, you could go to any one of hundreds of cheap overseas providers who offer to deliver dozens or even hundreds of +1s for the princely sum of $5. However, we know that fake +1s can have a negative effect on your rankings, so it’s probably best to steer clear of the quick fix.

The best way to attract +1s is to make sure that all of your content is easily shareable. Google themselves provide all the code necessary to insert +1 buttons into your pages. If you’re running a WordPress site, there are also numerous plugins that you can easily install to help you achieve the same aim.

Leave it to Us

At I Say! Digital, we always take advantage of Plus when planning social media or SEO strategies. It’s one of many tools in our box and we’re constantly updating our practices as the landscape evolves. Contact us if you’re interested in learning how we would approach your online marketing.

Google’s latest Panda Update – Questions to ask yourself

Tonight, Google’s Panda update 3.9 will be rolled out, and we can almost hear the black hats shaking in their boots, and the conscientious webmasters’ paranoia setting in that they’ve unwittingly done something they shouldn’t, and will be penalised.

But fret not if you are a small website owner; provided you can answer the following questions honestly and fix any issues that might be detrimental to your site, you’ll be fine. If you have a larger website with thousands of pages, we’re here to help and work strictly within Google’s guidelines to help save your site from the black and white beast; so do get in touch if you are looking for on-site SEO support.

We eat Pandas for lunch

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognised authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Terrible Adwords Mistakes

Terrible Adwords mistakes

Check Your Spellings When Writing Copy!

Anyone who knows anything about SEO will know that Google ad words can be a very effective tool for driving traffic to your site. A lot of emphasis on running Google ad words campaigns, for small businesses, is put on budget and return on investment. So for a small business trying to successfully run its own Google ad words campaign, there can be a lot to think about. Almost too much to think about that it can be easy to forget the very basics. We’ll be bringing you some examples of some fatal ad words mistakes for you to laugh, cry and gasp at to help you see that getting help with your Google ad words campaign is always a good idea.

Perhaps campaign managers are actively targeting misspelt keywords, however in the case of the top result on this ad panel relating to legal professionals, it seems that the message the ad portrays could be more damaging to the brand than the ad words campaign might be efficient. We certainly wouldn’t trust a “Solisitor” with our legal affairs….

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