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Instagram For Business: Power of the Visual

We’ve recently jumped on the Instagram-wagon (terrible, we know). As well as making us all point our smartphones at our meals or look like tourists in the street, we’ve unlocked some great possibilities when it comes to producing content for clients.

We all know the famous line ‘content is king’; or ‘content is kingmaker’ as Yousaf Sekander recently stated at Brighton SEO. For people to actually follow you, you need to have your content reach them, and to do that you need to encourage those who do follow you in the beginning to spread it around. If you can produce something completely unique that can transcend the field or niche you’re in, you’re onto a winner.

Instagram has a bit of a reputation as being the tool for wannabe photographers who think adding a filter to any old photo makes them trendy. Yes, those people do exist but Instagram also an easy and free way to jazz up an image. It can separate you from the hundreds of images that an individual sees each day. It also feels a bit more personal and the filters can stir feelings of nostalgia which people instantly gravitate towards. Unlike something like a YouTube video which requires you to put in time to consume, a picture is a bite-sized chunk.

I also came across Pinstagram, where you can actually view your photos on a desktop which you can’t do at the moment through Instagram alone. You can also easily upload these to Pinterest. On these kinds of sites, with the right bit of filter-magic, mundane products like door locks, which we take for granted, can be transformed into gothic masterpieces.

So who could Instagram benefit? Well, like Pinterest, those who work in a field whereby their product or service relies on the visual, would benefit largely from a presence here. Those services where the finished product captures an audience and floods them with possibilities in their own life. Interior design or home improvement sites give themselves up to material which can instantly stir a reaction in someone and prompt them to click ‘Like’ and want to share it with others. And as we were taught at Brighton SEO, if you can get in with the right “influencers” to relay your content, you’re onto a winner.

That’s what is so great about social media, especially for business. Many incorrectly view it from the outside as something which teenagers sit on updating each other about what sandwich they’ve just made. YouTube is a social media site or at least is a video-streaming site which has integrated social media aspects into it’s interface so you can follow or subscribe, comment back and forth, create your own profile and more. The active element sometimes gets overshadowed by the passive nature. For businesses, there is a wealth of tools available (and more being made every year) to be utilised and get your message across.

So think about the possibilities for your business to make an impact through a visual form. Words are important in the form of web-copy and article-writing, but there are many other avenues to go down.

Our Brighton SEO Diary

If you follow us on Twitter, last Friday you will have received some very interesting tweets throughout the day and thought to yourself, ‘what the hell is going on in Brighton?’ Well, it was Brighton SEO, the largest SEO conference in the south and it allowed us a day to geek out about all things social media and SEO-related. So we packed our iPads, charged our smartphones and headed to the Brighton Dome for our company day trip out.

Content

We saw a lot of great lectures from a wide variety of speakers from various fields and backgrounds; so, much like a sushi buffet (in which we partook at lunch), if you weren’t so fond of one thing, another came along soon after that you would prefer. David Trott kicked things off, speaking about predatory thinking when it came to content, which may have set the bar impossibly high for those to follow. Certainly, he seemed to be the firm favourite amongst our team. However, no one was at all “bad” or boring, and notes were made for each speaker. There were a few more speakers who talked about content, which piqued the interest of our writers who regularly work on copy-writing and link-building through articles for clients. At each break we came bounding out with new ideas for the future.

Content and Building Sites For Users

Linguist professor Lynne Murphy from the University of Sussex spoke about the Americanisation of British English which was an entertaining break from so much of the heavy content and provided much needed light relief with some international banter. The English student in me yelped in delight. Martin Belam’s talk on building websites for users and not search engines was a nice refresher for the team but very useful for the apprentice who has recently joined us.

Pinterest and The State of SEO

In the afternoon, we were blasted with several shorter clusters on a few more technical areas, where speakers showed off the apps and tools they had been busy creating, including one lecture by Danielle Fudge which intrigued us Pinterest-geeks quite a bit; she spoke about a great new tool her company had been working on to blow open the possibilities of Pinterest in an SEO campaign. We look forward to putting this one to the test. Jason Woodford’s speech to see things out was a rousing heap of praise for the work we do in such a tough economic landscape, noting how the SEO industry was actually booming compared to pretty much every other.

We had some fun and games onstage, including scooter races, egg wars and costumes, which followed on into the evening after-party; myself and Katie had a go on the sticky bouncy castle (which sounds a bit more dodgy than it actually is) and Ashley enjoyed the tokens for free ale. Though we were all a bit boring and left early, things were in full swing, with karaoke, retro games and various imported beers.

A great day all round. We got out off the office and learned a lot which will prepare us nicely for the future, and got our creative and analytical juices flowing. Following on from this, our clients are in for a treat! Maybe next time, I would like one or two more talks about social media but that’s just me; I understand that it infiltrates everyone’s lives on a daily basis and there was just so much to get through.

We just wanted to give Kelvin Newman a big well done on putting together a great conference, and we look forward to the next one.

SEO and Learning the Basics

It’s difficult to know what to say to people when you’re trying to explain the actual process and meaning behind that magic three letter acronym, SEO. I got into this conversation today with someone who happened to be a social worker and I was trying to best explain what it means. “Search engine optimisation” was my answer to, “what on earth is SEO?”. When I gave him the answer he looked visibly overwhelmed.

Don’t be. If you like infographics then you’re going to love the SEO and marketing resources we’ve been curating at Pinterest, and scrolling through the variety of easy to understand visuals is probably an easier way to show a ‘newbie’ the nuts ‘n’ bolts of how the whole thing works.

How to learn SEO

 One of the most informative of the infographics we’ve collected on this subject for a while (and we’ve seen a few!) was put together by marketing agency Koozai, who gathered a veritable who’s who of SEO and search engine marketing superstars for their personal input. People like Danny Sullivan, Google’s Matt Cutts and Joost de Valk from Yoast (the people behind the definitive WordPress SEO plugin).

The links and information on this single infographic are worth their weight in gold and will go some way to turning the lights on the subject if you feel you’re in the dark and baffled by the terminology and relative ‘geek-speak’ usually spoken of in hush tones. Pagerank, SERPS, Panda updates and the like!

Brighton SEO (where we’ll be in a few days!) get a mention in the round up of SEO conferences too, nice to see our local area getting a shout out and we hope to meet up with a bunch of new faces and contacts whilst we’re there.

Why Pinterest is a Must for Businesses

Pinterest for Business

Step aside Facebook, Twitter and Google+. There is another home for you to place your Social Media Content to act as a Marketing Tool for Business.

Pinterest is a Social Sharing Platform, launched in 2010 that is experiencing massive growth. Any Seo Company will tell you that it is driving more traffic to businesses using Social Media than Twitter, Facebook, Google+ and Linkedin combined, according to Content Sharing Site Shareholic.

Should the small Business take notice ? Firstly you should understand how Pinterest allows you to Show, Share and Organise photos which friends, family and other Businesses can Re-Pin on their boards allowing content to go viral.

Here are some reasons why Business owners perhaps with a Social Media Blog might want to sign up to Pinterest.

* You can post images of your product.

* Pinterest is driving buyers to their websites.

* It works really well for businesses with visual products.

* A massive amount of people will see your content.

* It’s an extremely easy way to start to learn how to use Social Media.

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