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TV Appearance for I Say! Digital’s Katie Sykes

Exciting times in the I Say! Digital office as we have just learned that our Managing Director, Katie Sykes, will be appearing on the news tonight alongside music superstar Will.I.Am. Be sure to tune in at 6PM for ITN news or at 6.39PM for Channel 5.

Will.I.Am, who is most famous for making hit after hit with pop group Black Eyed Peas and for his place as a judge on TV talent show The Voice, met with Katie at a Prince’s Trust event in London today.The singer made a generous donation to the charity last year, and today reiterated his commitment to its goals. In particular, he is keen to promote STEM subjects (Science, Technology, Engineering and Maths) in deprived communities. The pair will appear on the news tonight in order to talk about the importance of technology, both for young people themselves and for the nation’s economy. Ongoing changes to the workplace mean that knowledge of technology will be essential if we are to stay at the forefront of a global race. As a young entrepreneur involved in the technology industry, Katie shares Will.I.Am’s enthusiasm for this cause.

Katie is a Young Ambassador for the Trust, which aims to assist vulnerable young people with a variety of services. Each year, thousands are helped by the charity’s programmes, which include the entrepreneurship training and mentoring which Katie herself has benefited from.

Our Brighton SEO Diary

If you follow us on Twitter, last Friday you will have received some very interesting tweets throughout the day and thought to yourself, ‘what the hell is going on in Brighton?’ Well, it was Brighton SEO, the largest SEO conference in the south and it allowed us a day to geek out about all things social media and SEO-related. So we packed our iPads, charged our smartphones and headed to the Brighton Dome for our company day trip out.

Content

We saw a lot of great lectures from a wide variety of speakers from various fields and backgrounds; so, much like a sushi buffet (in which we partook at lunch), if you weren’t so fond of one thing, another came along soon after that you would prefer. David Trott kicked things off, speaking about predatory thinking when it came to content, which may have set the bar impossibly high for those to follow. Certainly, he seemed to be the firm favourite amongst our team. However, no one was at all “bad” or boring, and notes were made for each speaker. There were a few more speakers who talked about content, which piqued the interest of our writers who regularly work on copy-writing and link-building through articles for clients. At each break we came bounding out with new ideas for the future.

Content and Building Sites For Users

Linguist professor Lynne Murphy from the University of Sussex spoke about the Americanisation of British English which was an entertaining break from so much of the heavy content and provided much needed light relief with some international banter. The English student in me yelped in delight. Martin Belam’s talk on building websites for users and not search engines was a nice refresher for the team but very useful for the apprentice who has recently joined us.

Pinterest and The State of SEO

In the afternoon, we were blasted with several shorter clusters on a few more technical areas, where speakers showed off the apps and tools they had been busy creating, including one lecture by Danielle Fudge which intrigued us Pinterest-geeks quite a bit; she spoke about a great new tool her company had been working on to blow open the possibilities of Pinterest in an SEO campaign. We look forward to putting this one to the test. Jason Woodford’s speech to see things out was a rousing heap of praise for the work we do in such a tough economic landscape, noting how the SEO industry was actually booming compared to pretty much every other.

We had some fun and games onstage, including scooter races, egg wars and costumes, which followed on into the evening after-party; myself and Katie had a go on the sticky bouncy castle (which sounds a bit more dodgy than it actually is) and Ashley enjoyed the tokens for free ale. Though we were all a bit boring and left early, things were in full swing, with karaoke, retro games and various imported beers.

A great day all round. We got out off the office and learned a lot which will prepare us nicely for the future, and got our creative and analytical juices flowing. Following on from this, our clients are in for a treat! Maybe next time, I would like one or two more talks about social media but that’s just me; I understand that it infiltrates everyone’s lives on a daily basis and there was just so much to get through.

We just wanted to give Kelvin Newman a big well done on putting together a great conference, and we look forward to the next one.

How We Use Social Media: Meeting the Team Part 3

This week, we meet Ashley, our current intern; a big music fan who is training to run a marathon at the moment.

Hi Ashley, what is your role at I Say! Digital?

I’m the intern. It’s only my first month but I’m dipping my toe in a lot of areas. At the moment I’m writing a lot of blogs and articles for our clients hoping my inquisitive style can draw traffic to their respected sites.

What social media networks do you use? What’s your favourite?

Twitter and Facebook. At the moment Twitter is my favourite as it allows me to keep up to date with what is currently happening in the music scene and current affairs, whether that be on a local or national basis, new bands, old bands etc. At the same time as well, Twitter allows me to keep in touch with friends from around the globe.
My routine with social media tends to surround my commuting to and from University/Work and general breaks I have in my day.

Is there anything about social media you don’t like?

With Facebook I feel at times your privacy is no longer your own. Obviously your settings can be changed to control who sees what, but sometimes this isn’t enough for me.

Why is social media important to you?

Being on the move so much, it allows me to keep up to date with current affairs, career opportunities, and plain and simply see how my friends are doing back in the North.

Why did you want to make social media a career?

With the industry still being in its earliest days I feel this is the chance to jump into a field with so much growing potential. In the past five years we have seen how social media has crept into everyone’s life from “liking” a celeb on Facebook to following a discussion on Twitter using the hashtag feature. Just look at how many people now use Facebook; even my technophobe Mum has her own account now.

How do you see social media changing in the future?

As we can already see now more and more organisations are using social media to promote their organisation and product, I think this will continue and expand. Even educational institutes are using Social Media to advertise and educate their own students. I think this will allow further avenues into the training of an organisation’s staff on how to make the most of Social Media. I believe video blogging/graphics will take a stronger hold within Social Media, leading to users getting involved in a more interactive way.

I Say! Digital Featured on BBC and ITV

It’s all been very exciting in the last few days at the I Say! Digital offices, with our staff being featured in local media coverage regarding a recent Prince’s Trust poll. The poll found that more than half of 16-30 year olds think it’s harder than ever to find work.

Our very own boss Katie had an early start on BBC South East radio to be interviewed about the subject. While we would like to say that she was whisked off to the BBC Studios by private helicopter, we have to break it to you that interview took place in the back of the BBC Shop in Brighton (so that’s what they use those shops for, apparently).

After that, it was back to the office when ITV Meridian correspondent Malcolm Shaw arrived with a very cheerful cameraman. Darren from the Prince’s Trust was also present to oversee everything. The visitors also got to meet Roly, who is well on his way to becoming as famous as that dog from The Artist.

We proceeded with the filming which consisted of trying to act naturally whilst a camera hovered over our work, all the while speaking to each other very formally about business. The usual morning chatter about our weekend or music on the radio had to be put on the backburner!

To further ruin the magic of television for you, we shot some exteriors of Katie coming to work and then us greeting her as she came in, though we had already watched her being interviewed in the room beforehand. She was interviewed about her experience starting the business after previously being unable to find work, the Prince’s Trust and why what we do is important. Also present to be interviewed was one of our satisfied clients, Simon from First Person View, who came armed with an impressive model which we all would have had a go on if the weather was better and time wasn’t against us.

For now it’s back to work; all this star-gazing is getting a bit much.

You can see the report in full at the link below alongside some behind-the-scenes photos of filming:

Young People Struggling to Find Work

Interview with Simon

The interview begins

Roly on camera

An exterior shot

Katie being filmed up close

The Business of Training Courses

Things are always busy here at I Say! Digital; between providing our current clients with the best service possible with all their concerns and queries regarding their campaigns, as well as dealing with new requests from businesses wishing to tweak, overhaul or completely introduce them to digital marketing strategies, it is a wonder that we get some time in for a tea break while looking of cute pictures of cats online.

However, we have added another string to our rather large bow, by partnering up with the Digital Marketing Mentor to bring to the South coast EXCLUSIVELY, a BTEC Qualification in Social Media for Business. It is assessed by Edexcel and is strong step in the right direction in creating opportunities for yourself in the industry of digital marketing. All information can be found on the training courses page of our site, found here.

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