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Facebook To Introduce a Want Button

Facebook are looking to introduce a ‘Want’ button.

Though you wouldn’t be able to do this on a site other than on Facebook itself, in the same way that you might be able to ‘like’ an article you’ve just read, it is a rather interesting development as to the direction where Facebook is heading in. Let’s look at the possibilities:

Advertising

It’s not been a great year for Facebook, with a huge chunk being knocked off the value of the company since their IPO. Facebook as a means of advertising is now being seen in a different light since the revelation that a large number of their profiles are in fact fake or inactive. Introducing a Want button would encourage the posting and sharing of content that would be related to products you can buy, adding a new appeal to Facebook as a place to share what you really want.

Pinterest

We do love Pinterest at our office; both to view pictures of funky interior designs, and to benefit clients and their products and business. The Want button would be a move towards making Facebook less focused on user-to-user interaction, but instead as a place to simply hang out (if I can steal a phrase from Google’s lexicon) and consume content. Pinterest for example, is not so focused on our followers but about the content which pops up on your feed. More people are realising just how much time can be spent on a site like Pinterest (which has potential for advertising revenue) which doesn’t rely on chatting to friends or relationships.

Amazon Wish List

For those who don’t know what an Amazon Wish List is, it’s basically a publicly-viewable list of things you would like people to buy for you, which people can, if they like you, take you up on. A lot of minor celebrities or self-sufficient, fledgling figures who aren’t on massive salaries sign up to this, so enthusiastic fans can show their adoration for them. With Christmas approaching, and things like birthdays, you can get an idea of what a family member or friend might like to receive as a gift with the Want button.

 

Facebook Introducing Ads into Your News Feed

Looking at the ads on the side of your  newsfeed could represent a funny glimpse into how Facebook perceived you and what you may be interested in. Sometimes, this would be very suitable whereas other times it could be wrong or just downright depressing (ads beginning with ‘Still single…’). The question is, how many people have actually acted on these ads?  In June Reuters answered that with a poll on Facebook ads that said 80% of users had never clicked. This is just one bit of bad press for the social network this summer, with claims that a large section of their users are fake profiles, and a disastrous floatation that has seen their shares plummet 48% from their initial offering price.

In order to fix this and increase their income from advertising, Facebook are test-running ads for pages that users have not subscribed to. How intrusive this will be is yet to be see. They will look like normal posts as if you’re subscribed to the page, but will be marked as “sponsored” like a print advertisement.

If you watch The Social Network, no doubt you will chuckle at the scene where Mark Zuckerberg drinks Scott Parker’s kool-aid about Facebook being the cool party that everyone wants to be at; and that monetising the site through advertising would put people off and dilute perception of it as a “hip” product. Oh, how times have changed.

We get it though. Facebook is no longer the brainchild of some undergrad in his dorm, upset because he can’t get into a fraternity. Now, it’s an investment for many, and a way of life for many more. Like a fictional work released to the public, it no longer belongs to the creator.

Facebook constantly updates its look or features and most of these changes are met with instant dislike. Maybe some people have used Facebook less and less since the updates,  but few make the big step and actually deactivate their account. I can say from personal experience that the place Facebook has in my life has changed exponentially from what is was 2 years ago. However, that happens with most things, as circumstances change; the fact that I’m no longer at University is probably the reason I don’t have a thriving social life to manage on Facebook, in the form of society events and procrastinating from studying. It’s the same with a majority of my friends; we just don’t have the same time or needs to use Facebook in the same way. The question is: when we do decide to check in, will we have time to stare at sponsored ads?

Depending on the frequency of the ads, I don’t think it will be all that bad. I have many friends who post things I don’t care about or at which I shake my head; all I do is simply scroll down and ignore it. I guess it’ll be the same with the ads.

If these ads are somewhat tailored to our interests then that would be better. As long as my feed isn’t plagued with stories from pages I have no interest in, then I can live with this next change. Facebook needs to do something to counter what has felt like a very turbulent month for them. The move seems to say more about the big picture of where Facebook came from and where they are now, as is the case with many businesses and the problems that come with expansion.

Facebook advertising is just one approach that we can help you take to promoting your business online. For more info, check out our services page.

How We Use Social Media – Meeting The Team Part 2

Following on from the first entry, today we meet Aidah and I ask her about what she does at I Say! Digital and how she uses social media.

Hi Aidah, thanks for setting aside some time as I know you’re very busy. So, tell us what you do at I Say! Digital?

My position is that of SEO Executive and that can include a lot of different tasks. This includes wider, big picture things like developing and implementing SEO strategies or launching social media content, to smaller tasks which just have to be done and are essential, like keyword research, article writing and publishing, or client reporting.

And you enjoy it?

Absolutely! I spend a of time on different social platforms and I think it’s great that I can use my skills to help companies grow their business by acquiring more clients online.

What social networks do you use? Do you have a favourite?

Facebook, Twitter and Pinterest mainly. Facebook is probably my favourite; I use it mainly to keep in contact with my family and friends in France. I’ve never really thought about which one is my favourite too much but that tends to be the one I use most. I’m also on LinkedIn but really ought to check it more often than I do. Just today I received a message from an old university friend who works in Scotland now; he saw from my profile that I work here and suggested working on something together, so I’ve replied back so to see where it goes.

Your thoughts on Social Media in general?

I like everything about Social Media as it allows everybody to express themselves and connect with other people. For companies, like those we work with, it is the best to be closer to their clients, know what they’re thinking, and therefore provide them better services or products.
You can express your satisfaction or dissatisfaction directly with a company where everyone can see. For instance, you can connect with a favourite author, find out more about them or their influences, their future projects, what makes them tick etc.

How do you see social media changing in the future?

I think that social media has become so powerful that if your business is not active on these platforms there’s no way you can compete within your market; they’re probably on them anyway so you need to be active on them just to remain competitive or be seen. In the future, those who choose to not at least try Facebook or Twitter to see if it works for them will find it very difficult to remain in the game.

“SEO-lympics”: Social Media in business during the Olympics

seo olympicsThis year, the Olympics will be on everybody’s lips and subsequently at their fingertips too as they tweet their thoughts and update their Facebook profile photos with photos of themselves at these events. Simply, these will dominate the trending topics as something always has to.

While everyone will be enjoying these events, hopefully in the sun, business must go on. In industries and companies of various sizes, work will trudge along in order to keep in touch with current customers, while aiming to reach new ones as well. To do this, it would make sense to take advantage of these current sport and cultural events and jump on the bandwagon to get some publicity. Just like television advertising is currently littered with brands calling themselves the “official shampoo of the Olympics” or the “official bathroom cleaner of the Olympics”, social media will be provide a great advertising platform, but eve more current as updates may be posted at a moment’s notice.

But why is this important? Last November, Google highlighted the importance of content that reflects the very latest news and events with its Freshness update, where SERPS will prioritise the most recently-updated content which is relevant to what is happening right now. It is widely known that Google loves fresh content anyway. Meanwhile Facebook is once again planning to update its Timeline look by testing an interface where your basic details are not listed underneath your profile photo but on top of your cover photo; people often complain that these changes are infuriating and unnecessary, however one must appreciate that Facebook is at least attempting to evolve and keep people on their toes before they get bored and leave.

So we understand the importance of being on the cutting edge. While we are brimming with huge happenings this summer, we always need something to talk about and distract us from work and boring conversations on our tiny screens. So how will social media compliment our summer 2012 experience? And how will businesses make the most of it? Here are a few suggestions.

As well as a platform for individuals to discuss and express their enjoyment, sadness, enthusiasm and disenchantment, businesses will be wise to interject on these conversations. First of all, brands which are purchasing advertising space will be exposed like no other with user-generated photos of their ads and logos being forwarded very, very frequently and not limited to the television coverage as it was a decade ago. Businesses will likely attempt to humanise their images by beginning discussions about a particular event that has nothing to do with their business dealings; there would be no direct attempt to sell a product or inform about their current state, but simply make people aware they exist and are interested in the same things as you. Additionally, with more eyes than ever on their social networks, there are more potential clients seeing a brand’s campaigns. The popular discounts they usually share to their followers via these means will possibly be seen by more people, and may in turn generate more revenue. This brings to mind one classic episode of The Simpsons, where Krusty Burger offers a free burger for every gold medal America wins; while businesses may not be as audacious (read: moronic) and do something similar, they may be wise to offer congratulations to winners as events occur to stay relevant and in tune with what will inevitably be trending at the time.

These are just a few off-the-top ideas and off course will not be relevant to all businesses; it does depend on their specialty or industry, and other factors like location, resources, income etc. A more detailed campaign, tailored to your objectives, like that which we offer at I Say! Digital, would need to be planned and executed with more precision and thought. As well as the events themselves, it will be very interesting to keep an eye on the role social media will play as well.

This will be likely be the first of several articles which tie into the Olympics so bookmark us or keep checking back in the near future for more, and of course share this article with those who may be interested.

How to Use Social Networks to Build an Audience

Social networks are very influential platforms in seeking publicity are creating a vast audience. Social networks are most useful to business organizations who want to attract a huge audience in order to advertise and market their products and services quite easily.

However, the use of social networks in creating an audience does not only stop at the business organizations, celebrities and various personalities in general are using the social media in various ways. It has to be understood that the social networks are only most effective, when one has a considerable amount of audience; otherwise there would be no one to communicate to. This article describes how to use social networks for make audience.

1. The first step to take is to obviously sign up with the social networks of your choice. It is essential to consider signing up with the most popular of the social networks. The internet has seen several developers create numerous social networks; some have made a massive impact, while others have collapsed just as silently as they crept online. Facebook and twitter are the two biggest social networks with millions of members from all over the world. This gargantuan membership provides a good potential to pull a reasonable audience from it. It is indeed pointless to sign up with a social network that only boasts of few thousands of members as it would be a waste of time.

2. Creativity is vital. Signing up with the social networks alone is not sufficient. Developing strategies that will help to attract an audience into your pages in these social networks is the ultimate bridge towards realising your goal. Inviting members and making interesting posts is quite significant. Because your presence in these social networks is among thousands of other organisations and personalities, creating and advertisement in the local and international media to popularize your social network identities is crucial.

Although these advertisements may prove to be costly, it is still beneficial in the long run as it helps to attract an enormous audience towards your social networks identities. Actually, some of the social networks offer advertisement platforms, where upon advertising with the particular social network, your identity is prioritised among others and is displayed to the millions of its members across the globe, thereby increasing your chances of gaining a vast population of an audience.

3. Applying photo sharing platforms like Flicker and Instagram that are incorporated into the social networks also serves almost equally as posting constant interesting updates on your social networks’ page. A famous saying goes that a picture is worth a thousand words. True to this saying, pictures are always captivating and interesting, and are more poised to capture the attention of many people as a barely written post would do. Always remember that your main aim is to build a strong audience, and using any acceptable strategy to achieve this feat does not harm.

4. These tips on how to use social networks for make audience are remarkably vital in achieving an audience that can possibly run into several thousands of people or even millions if applied wisely. Besides, it all comes down to your will and determination to achieve whatever you want to.

Ludwing Hernandez is an experienced blogger, Community Manager at Mezee free chat network. Follow Ludwing on Twitter @Mezeeme.

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