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Katie’s Top Tip for Businesses – Digital Marketing Services

Calling all entrepreneurs! Our very own founder and managing director Katie has contributed to an article on creative business site The OnRamp. When asked how she fought through the fear that entrepreneurs can feel during the infancy of a business, she cast her mind back to the founding of her digital marketing services company and replied:

‘When first starting out, if I was worried about the future of the business I would stay late at the office after everyone had left and take time to reflect. Often I make my best decisions at the end of the day when I’m tired, hungry or just want to go home, as this adds a sense of urgency to the decision making process!
So far all the decisions I have made this way have helped drive the business forward immensely.’

You can read the other 11 hints over at The OnRamp’s site.

Katie is able to offer consulting and mentoring as part of I Say! Digital’s full-service digital marketing services, so if you want to know how to get your new venture off the ground, give us a call.

What is “Distasteful Content”?

The recent story of an individual in America, who was “outed” for moderating content deemed to be offensive on Reddit,  has sparked yet another round in the debate as to what is and isn’t allowed online.  Should internet users suffer real-life repercussions, such as the loss of their job and negative worldwide public attention, when they haven’t done anything illegal?

This brings me to the subject of content and what you put out into the public sphere. Usually, we talk about what kind of content you should post to encourage more followers. This requires looking at the audience you wish to appeal to and developing a marketing plan, with clear objectives, strategies and metrics. What are they talking about and where? Usually for us, this begins with speaking with your business and working closely on this, before slowly taking the reins as you feel comfortable with what we’re doing.

Just as important is what NOT to post. This would definitely be anything that might offend or cause controversy, and of course this can be very subjective. Some say that ‘controversy creates cash’, but this is a bit over-the-top and can be dangerous; especially so when you run a simple business with a traditional customer base. A good rule of thumb is not to post anything related to drugs, sex and violence, but you may also wish to stay away from issues such as race and class which can be a minefield to navigate.

Though you can bet your competition is already making full use of the various social media networks out there, there are those out there who aren’t (that might even be including you). In some cases, this is because they don’t know what they would tweet, or what photos to post if they did have an account. This can lead to some treating the company Twitter as their own personal dalliance with social media, which can be risky. While it’s always important to be personable, how long is it before you start bringing into play your personal social or political views? Could you be alienating a section of your customer-base with what you’re tweeting? The point of social media is for new customers to get to know you, invest in you and turn to you when they require your services; not to learn why you disagree with the Tories. It is possible that you can put a bad taste in the mouth of your audience if you affiliate yourself too closely with a particular ideology. No one wants another person’s views pushed on them.

Many who come to us looking for social media services simply require their networks to be maintained, with queries answered and to build an audience. We can also help with driving traffic to websites and establishing relationships within key circles in your industry. Most clients aren’t looking to set the world on fire, or become the next Martin Luther King; but simply grow their business and stick their flag in the social media moon.

 

Cloud Computing for Small Business

Many business owners will definitely agree that cloud computing has greatly revolutionised the manner in which data is stored in today’s business environment. With the latest launch of Australia’s Ninefold SMB Cloud Drive, cloud computing for small businesses is set to propel to another greater level. This development presents numerous opportunities in technology solutions for small businesses. Rather than having hardware and software on site, cloud computing enables the business to have both hardware and software in cyberspace. There are numerous benefits of cloud computing for small businesses, and entrepreneurs can now be relieved of the burden and cost of installing servers and downloading software in the office. All these and even more can be handled by a cloud computing provider.

The first benefit that a small business can realise by integrating cloud computing services in their business model is economy. Cloud computing enables the business to save money by minimising start-up costs as there is no need to acquire and install expensive hardware or software. Cloud computing solutions or services are basically provided on a subscription basis. This enables the business owner to be in a better position to predict the upfront, as well as the ongoing, costs. In addition, the subscription is inclusive of automatic system upgrade and maintenance costs, including system support.

Another benefit of cloud computing for small businesses is increased productivity. Because the entire firm’s data is stored in the cloud, it is possible to access it from anywhere provided there is a browser and an internet connection. This saves the business owner valuable time so that he/she can concentrate on production as he/she can access the performance indicators and review customer details while on the move.

Cloud computing also makes it easier for the small business owner to manage the business’ financials. The cloud enables a business owner to track the financial data of his/her firm more effectively which is a leading best practice for a firm’s success. With cloud financials, the business owner is able to digitise paper-based procedures such as paying bills, and submitting and tracking invoices. This can save a lot of time because the owner can pay vendors by a single click. In addition, the business owner is able to undertake a quick review of the account’s history, as well as synchronise the financial data with accounting software such as QuickBooks. Invoicing through the cloud also makes it easier for the business owner to develop personalized invoices that can be sent electronically.

Cloud based operations offer more safety or security for the business’ information systems than operating applications on desktops or internal networks. Cloud computing service providers invest heavily on physical and network security, and they conduct regular updates of the system to ensure all applications are running on the latest updates. They also offer better data back up and replication services on numerous data centers to ensure that the business operates with minimal interruptions.
Natasha is a writer for Ninefold (http://ninefold.com/) who provides cloud computing for small businesses that have between 1 and 100 users with the best opportunity to store, access, as well as share data in a locally secure and easily accessible fashion.

Exciting work with The Princes Trust : April

As part of my desire to help within the local community, I pay a visit to The Princes Trust Enterprise course each month to give and inspirational talk about how I started I Say! from home, and to carry out some training on social media for small businesses. Each month I see a fantastic new group of budding entrepreneurs that really reminds me of how passionate I feel about helping sole traders and small businesses to suceed in their marketing.

Yesterday I met a really diverse group, including a magician, a window cleaner, a guitar teacher and some fashionistas to name a few! Each time I deliver the course, which I do very informally, I always find the conversation steers in a different way depending on the delegates level of experience using Facebook and Twitter, Blogging and using Pinterest, and of course based on their business ideas.

This month we talked a lot about using Twitter for start ups, and many of the group also wanted to know the best platform to start a new blog or completly new website on. Of course we talked about WordPress which I strongly recommended to all our clients for its simplicity and very many useful plug-ins. I then realised that I could fill a whole hour on the benefits of WordPress alone. I would love to spend a whole day with the group discussing their online marketing ideas as they are always so enthusiatic about learning, and have such great ideas for their websites and blogs.

We touched on SEO a little, and as usual many of the group were surprised to hear that new websites don’t just magically appear in the search results. I did however furnish them with a few tips to get started on their own SEO for free in their spare time, as well as some top tips for Tweeting. And naturally I have asked for all of the groups’ Twitter addresses so that I can add them to my next #FF! (Follow Friday) I also encourage everyone to read our blog here for continuing tips on using social media for business and SEO>

I also always try to stay in touch with the members of the group that want to, because it’s great to see how they develop their ideas over time.

 

 

 

 

 

 

The Social Media M.O.T

 I Say! Digital offer a unique service for sole traders, small businesses and marketing managers who are new to or struggling with social media. Our special Social Media MOT is an affordable audit of your use of social media for driving leads and sales within your business. For a one off fee, we take a look at all of your social media accounts and revamp them where necessary to create more engaging branded profiles and pages. If there is no social media in place in your business, we will get the ball rolling and set you up with everything you need to get social.

Our Social Media MOT looks under the bonnet of your:

social media mot

Facebook Twitter LinkedIn Google+ Pinterest Tumblr

We also provide you with an on-going strategy that will improve your social media output well beyond the MOT. And just like a vehicle MOT, we recommend you get your social media serviced at least once a year, particularly as social platforms are constantly evolving and expanding their features. If you can’t wait a year and require ongoing support, we’re here to help with that too for a small monthly fee. Businesses taking advantage of our special Social Media MOTs typically see a 10 – 20% increase in sales immediately.

Buy our Social Media MOT now for just £79, and you’ll also get free access to our weekly SEO and Social Media cheat sheets.

 

(PAYPAL BUTTON)

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