Guest Post: How To Use Guest Blogs In Your Marketing Campaigns

Marketing jobs have changed over the last couple of years. Content strategy is a key consideration for all websites, and marketers have had to hit the ground running and develop new skills to keep up with the ever-evolving world of SEO.

guest blogging
One way to improve your marketing campaigns is to enlist the help of a guest blogger. In fact, guest blogs have become a core part of many large organisations’ content marketing projects, and thousands of agencies now work with freelance writers that provide guest blogs in any given niche.

In this article, we’ll look at how guest blogging could help you in your job as a marketer, and how the risks of guest blogging can be avoided.

What is Guest Blogging?

Guest blogging is the process of supplying top quality content to other blogs on the web. In return for the content, that blog will post a link back to your website.
No marketing specialist would recommend using guest blogging as a standalone project; it has to be integrated with a wider marketing campaign, and it has to be used in an organic way – never forced, never contrived and never as part of a spammy link swap.

Benefits of Guest Blogging

Earning backlinks is great, but there are other benefits associated with guest blogging that will benefit your marketing campaign too. These could include:

  • Brand awareness across the web
  • New-found authority on a certain subject
  • Building trust between consumers and the brand
  • Associating the brand with quality information that nobody else can offer
  • Promoting good vibes about the campaign through contests, promotions and other complementary initiatives

As you can see, guest blogging isn’t just about links: it can benefit the brand on lots of levels. Being sensitive to a more holistic approach will serve you well in any marketing job.

Risks of Guest Blogging

Google will continue to crack down on any marketing tactic that it feels is spammy or unnatural. That should always be at the back of your mind when you develop a guest blogging strategy. While the vast majority of guest blogs are of a high standard, there’s still a tendency for some guest bloggers to supply poor content. Quality costs more, but don’t compromise: if you do, it will be a detriment to your marketing plan since it’ll eventually lead to a penalty.
There are a few golden rules that will help you rise above poor quality guest blogs:

  • Keep the quality high. Don’t give away any content that you wouldn’t publish yourself.
  • Invest. Don’t cut corners by employing sub-standard writers. Go for the best writer you can afford. Cheaper is not better in guest blogging.
  • Consider your audience. Is the guest blog going to reach the right people, attract shares and promote authority? If not, you’re not working with the right blog publishers.
  • Are you trying to hit a target or fulfil a quota? Don’t. If it’s not natural, ditch it and start again.

But despite the risks, don’t shy away from guest blogging. In its purest and most genuine form, it’s a valuable tool for marketers. It offers benefits to blogger and publisher, it builds important networks and it provides Google with quality information and original thought on a given topic (which is what it really wants).
By far the most important outcome is the feedback you get from your analytics package. Be sure to track and measure each guest blog you put out there; learn what works, replicate your best efforts and ditch any tactics that aren’t working.

Sam Wright is a writer working with Brand Republic, a website listing hundreds of marketing jobs.

How to Write an Effective Business Blog

It seems that Clark Kent won’t be requiring a telephone box to change into his superhero get-up for much longer.

It has been revealed that Superman’s real-life persona will quit his renowned job as a reporter at the Daily Planet newspaper in Metropolis, in an upcoming issue.  The Man of Steel tells his colleague Lois Lane that ‘times are changing and print is a dying medium'; a reflection of the rise of digital sources for relevant and credible news over the traditional newspaper. The writer who has penned this latest storyline has hinted that Clark may even end up writing his own blog from home.

Print is dying, with more consumers finding their news through alternative means, and many media agencies and networks making this transition. People simply will not wait till something is published hours after an event. They also want to hear from specialists in a field or niche; not a pretty face (as lovely as Lois Lane is). They don’t want some form of spun content that anyone with Wikipedia open could put together either. And just as you can count on Superman to appear the moment trouble occurs, we want this content consistently and regularly.

Even when incredibly busy with clients, we like to take some time out and blog about something relevant to what one of us is currently working on. It can be quite relaxing to geek-out on something intriguing we’ve come across or something we’ve noticed while working on a project. Teaching is often the best way to learn, after all. Just like any business, if you can demonstrate expertise and a passion for a field or service, people will seek your opinions. They’ll care that you care enough to write, and before you know it, you have an audience to convert into customers. Your personality can shine through in your writing, both in style and content.

There is a right and a wrong way to blog for business or personal reasons. Will Clark’s hits soar higher than he could with his cape? Or will blogging get the better of him in ways that Lex Luthor could only dream? Will you be a superhero when it comes to blogging?


How to find Interesting News for your Business Blog

If you write your own business blog, you may struggle sometimes to stay inspired. Writing about the same thing regularly can lead to a little writer’s block. But blogging doesn’t always have to be about you, or your business. Take inspiration from the world around you. What’s happening in your area, your industry or to your customers?

Commenting on relevant news stories in your blog shows that you are in touch with the world. It also gives you interesting material to talk about, particularly if your products and services haven’t changed for a while. The trends online and world news changes every minute of everyday, so there’s always something interesting to write about!

We have found some interesting ways to fuel news stories for our own blog.


Our favourite search on Alltop is for social media news. Click through to this search and you’ll find hundreds of recent blog posts from authority sites. If that doesn’t give you some sort of inspiration then perhaps writing’s not your thing. A summary or list of the best news stories from the industry this week could be enough to provide your readers with something worthwhile when you’ve run out of things to write about. Just remember to always credit the original creator of the news story with a link back to their site or the story.

Alltop is great for searching news stories, can be customised to your own interests and covers pretty much everything.

Google Alerts

Another handy way to prompt you to blog is to sign up for a Google Alert. This is great for niche topics. You can set up a Google alert for any phrase, and receive an email whenever new content containing this phrase is indexed by Google. If your phrase is too specific you may find that your news is delivered only sporadically, if ever. If you just want to know about general things such as a sporting event, this is a great way of keeping track of it for your readers.

Professional Blog Writing help

If you have an idea about what you want to write about on your blog but can’t quite put it all together, then we’re here to help. Our blogging service is here for businesses that don’t have time to blog but know how valuable blogging for driving visitors to your website.We put together daily, weekly, and monthly blog posts for many different clients and can write interesting content for any industry. If you’re OK with the writing but just stuck for ideas, we can put together a content calendar for you to follow on a monthly or quarterly basis in line with seasonal and internet trends.

I Say! Digital Featured on BBC and ITV

It’s all been very exciting in the last few days at the I Say! Digital offices, with our staff being featured in local media coverage regarding a recent Prince’s Trust poll. The poll found that more than half of 16-30 year olds think it’s harder than ever to find work.

Our very own boss Katie had an early start on BBC South East radio to be interviewed about the subject. While we would like to say that she was whisked off to the BBC Studios by private helicopter, we have to break it to you that interview took place in the back of the BBC Shop in Brighton (so that’s what they use those shops for, apparently).

After that, it was back to the office when ITV Meridian correspondent Malcolm Shaw arrived with a very cheerful cameraman. Darren from the Prince’s Trust was also present to oversee everything. The visitors also got to meet Roly, who is well on his way to becoming as famous as that dog from The Artist.

We proceeded with the filming which consisted of trying to act naturally whilst a camera hovered over our work, all the while speaking to each other very formally about business. The usual morning chatter about our weekend or music on the radio had to be put on the backburner!

To further ruin the magic of television for you, we shot some exteriors of Katie coming to work and then us greeting her as she came in, though we had already watched her being interviewed in the room beforehand. She was interviewed about her experience starting the business after previously being unable to find work, the Prince’s Trust and why what we do is important. Also present to be interviewed was one of our satisfied clients, Simon from First Person View, who came armed with an impressive model which we all would have had a go on if the weather was better and time wasn’t against us.

For now it’s back to work; all this star-gazing is getting a bit much.

You can see the report in full at the link below alongside some behind-the-scenes photos of filming:

Young People Struggling to Find Work

Interview with Simon

The interview begins

Roly on camera

An exterior shot

Katie being filmed up close

Tumblr: The middle child in the social media family


Recently spending some time updating and refreshing some activity on our various Tumblr blogs, I began to think about Tumblr’s place in the social media community. It is no Facebook, the juggernaut with its own film; nor is it Twitter, the hot new kid on the block that has emerged in the last year, to update everyone what they’re eating or watching. Tumblr, because of its interface is not ideal for individuals to simply socialise on and interact with each other. Tumblr is however perfect for sharing small nuggets; the kind that brighten up an afternoon which is dragging, rather than being that site you have on in the background.

That is not to say that Tumblr cannot be addictive if you’re not careful. One reason for this, is that it is incredibly easy to navigate; maintaining several different blogs and creating and distributing content related to specific audiences (something it shares with Google+). Additionally, this content can vary from text, images, video etc. With customisable backgrounds, your Tumblr can really express you as a person in a way other social media sites cannot.

Tumblr’s other positive is that it collates large amounts of content submitted by many users, on one particular topic very well. It really feels like the most postmodern social network because it encourages the constant altering and touching up of material that already exists, and the facility to share it again through re-blogging. For instance, if I wanted to find a consistently-updated collection of GIFS of Emma Stone, Tumblr would be the best place to find it neatly organised through tags of keywords. By following particular people or accounts, this comes directly to you when you log in and check out your dashboard.

From the perspective of the user, Tumblr allows famous figures and celebrities to share a side of themselves which is not always on show to the public. Twitter is too brief, condensed and puts more emphasis on what is going on at that moment; Tumblr has less expectations puts on it, because compared to Twitter accounts which everyone has their eyes on, Tumblr goes unappreciated unless you are a HUGE fan of something or someone. For example, Mad Men actor Rich Sommer boasts of his secret love of games on his Tumblr blog; a niche interest for a smaller audience but yet he has a huge number of followers. Same with actor Donald Glover, who regularly shares content related to his music side-project Childish Gambino, or Joseph Gordon-Levitt and his collaborative production company, hitRECord.

Tumblr represents what Pinterest is tapping in to now more overtly. While it is a great place to find a lot on one topic, it has the feel of a fifteen-year-old’s bedroom wall or school locker: lots in one place, in your face but clear in its passion, like how said teenager may feel for a musician. Tumblr in that way allows the user to regress a bit.

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