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Yearly Archives: 2011

Google Zeitgeist 2011 is here

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Google have compiled a list of the most searched for topics around the world and across each continent, and have named the list Zeitgeist – a German phrase thesocial media coaching literally translates to “Spirit of the Times”

The list shows that Rebecca Black is at the top of the list for the fastest rising global searcg query. This, for some, is pretty depressing. Apple get on the list 3 times with the iPhone 5, Steve Jobs and the iPad2. what can we learn from Google Zeitgeist 2011 ?? It doesn’t have to be good to get attention – it just has to be something that everyone is talking about.

For the UK, Ed Sheeran, Adele and the Royal Wedding were amongst the popular searches for the year. Before 2011, did anyone search for Ed Sheeran?

Globally Google+ was the second fastest rising search query, which just goes to show that whether we like to admit it or not, the whole world is obsessed with social media. If you havent yet explored Google+ and want to get in the know, contact us about our social media coaching and management services.

Radio 1 DJs Complain About New Twitter Interface

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Twitter for BusinessChris Moyles and his Radio 1 breakfast show team have made their  thoughts about the new Twitter interface very clear across the airwaves to millions  of listeners. The team have complained about new tabs on their Twitter profiles, lack of highlighted mentions and a confusing Twitter activity tab. It’s not surprising that the Radio 1 team have plenty to say about the changes to Twitter, as their account @ChrisMoylesShow has nearly half a million followers and is used to regularly update fans.

Changes to the social websites that we use for business can be frustrating. Facebook regularly change their features and layouts making some information a lot harder to find and creating a lot of “social noise” that gets in the way of purposeful interactions. It can be a full time job trying to   keep up with all the changes.

If you would like help understanding the changes to Twitter for your business , or would like to start tapping in to the potential of social media to increase your sales, then get in contact with I Say! Digital today.

Cyber Monday and Black Friday did your E-commerce store take on the trend?

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Making the most of trending topics to boost your site visits is a great way of raising brand awareness. This is particularly poignant at this time of year with celebrations such as halloween, bonfire night and Christmas. But has your company heard about Cyber Monday? Monday 21st November is officially the busiest online shopping day of the year. By being aware of this, you can make sure your e-commerce store is ready for those sales to come flooding in. But this will only happen if customers can find your website, and that is where our search optimisation services come in very handy, particularly if your website is very new.

In the same week, high street stores celebrate Black Friday. Some of the most prestigious brands heavily discount their products for one day only, just once a year. Black Friday can also be translated to an online store, using social media marketing and is a great topic for blogging.

If you would like to know more about how your website can make the most of current trends and celebrations, then get in touch.

 

 

Google + Launches brand pages for businesses

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Google + brand pagesUntil this week, Google + was restricted to personal use, being a true “social” network allowing users to share content with their friends on a personal level. As of Monday 7th November 2011, business are able to add their own Brand pages on Google + which will allow users to follow updates from the business much like Facebook fan pages.

Mashable experts claim that these pages will be more effective than facebook, because Google has over 60% share of the search market and no doubt will be paying high regard to it’s own social media service. A Google + brand page is another way to complement your business’s social media footprint, and should be utilised where possible.

To find out how I Say! Digital can help with your social media footprint, take a look at our Social Media Management Services.

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