Christmas Tweet Tips for your Business
The big day is getting closer and your festive marketing campaigns should be well underway by now. When it comes to social media, twitter in particular, everything is temporary. People will often only scroll down two or three times to update on their news feeds, so by making sure you follow all our Top Tweet Tips for Christmas you can be sure to be seen.
1.Learn from the Ghost of Christmas past
Twitter analytics are a relatively new addition to the social platform, they can really help you understand what works for your account.
Check out last years analytics if possible, see what worked and what did not so you can be sure you are tweeting to your full potential, and not making the same mistakes again.
2. It’s not too late to offer discounts!
Competitions, discounts and promotions go down like a dream at this time of year. Contrary to what you may think it is not too late to offer your followers a festive treat. Even after Christmas, people are always going to appreciate your generosity.
Marketing a January Sales offer could work wonderfully in your favour, especially if you didn’t do one in time for Xmas. However much people are are pinching the pennies, they still can’t resist a bargain!
3. A time for giving
As we all know, Christmas is a time for kindness and generosity, so show your customers you care by supporting a cause or charity out at the busiest (and often toughest) time of the year. Customers will also notice your ethical standards and be more compelled towards your brand.
Having an affiliation with a charity can really help your marketing campaign in more way than one. Not only is it helping out people or things that are less fortunate, but it raises your presence, especially on social media.
3. Ask for RT’s
Retweets can be priceless to marketing, if retweeted by the ‘right’ person or brand, it can have a huge impact on your account.
By simply putting an “RT” at the start of your tweet, it implies to your followers that they should retweet your message. If you are marketing a holiday coupon, discount, giveaway or voucher, asking for an RT could help you reach that extra audience.
4. Use images
With Twitter’s new image feature, more and more images get shown with every tweet. If you search a hashtag, you will find a selection of the top/ latest images associated with that tag, which can work wonders for marketing.
Creating graphics and uploading images to your tweets will make them bigger! With more to look at, more gets noticed.
5. Don’t make it all about business
In order to really succeed with your social campaigns this Christmas, don’t try to shamelessly self-promote yourself too much. People are naturally feeling festive, so talk to them about things that matter to us all; for example, food and drink recipes are a great way to show your festive side, give your twitter account more of a persona and increase your retweets and post reach.
6. Customer Service is key
Christmas is an exciting time, but it can also be a very stressful time for some. Try to make it easier on your customers by replying promptly and professionally to any enquiries, questions, complaints or mentions.
If you get a negative or angry tweet from someone, the best you can do is be honest, professional and show your concern. Be as helpful as possible to everyone, ensuring that your brand maintains it’s nice persona and comes across as honest and helpful.
7. Schedule some posts for when you won’t be able to tweet.
We’re all busy and we all want to relax and enjoy Christmas with our loved ones, but still, your followers will inevitably checking their twitter accounts when they open their new smart phones, tablets or laptops this Xmas! Be sure to be the face wishing them a happy day!
You can schedule tweets to come out at times where you can’t find yourself at a computer. This is great news for businesses as you can still wish your followers a twinkly christmas and a prosperous New Year without even thinking about it on the day!
8. Utilise Holiday Hashtags!
Using hashtags in your tweets means that they are exposed to more people. By using popular Christmas-related tags, you can increase your reach with ease. Try things like : #StockingFillers #GiftIdeas #LastMinuteGifts to get your products and services noticed by more users.
So there you have it, 8 wonderful tips to help you win at Twitter this Christmas.
Keep these up alongside your normal Tweets and Interactions to give your pre (and post) Xmas campaign an extra boost.
Latest posts by Roxy Barnés (Posts)
- How to Give Your Business a Social Media Makeover - February 13, 2014
- The Benefits of Outsourcing SEO and Social in your Small Business - February 3, 2014
- Optimise Your Twitter Profile - January 28, 2014